It’s almost been two full years since Google+’s official launch, and many businesses are still wondering how to use it in their social media marketing plan.
This article is part of a six part series by Wishpond. We explore the business benefits of the social media platform, Google+, and how it can help your online marketing efforts.
Facebook versus Google+
Which social media site is better? To be honest, any business looking to have a digital presence should be using both of these networks, but it’s still a good idea to look at the strengths and weaknesses of each.
The Benefits of Facebook
Stronger Reach Capabilities
Google+ is rising in terms of its number of users, and is now the world’s second largest social media network. However, it still pales in comparison to Facebook in terms of total users and user interaction. Facebook has just been around for longer and has cemented a large number of users into its network.
Similarly, Facebook has a staggering amount of third-party apps, with many of them (like Zynga) becoming multi-million dollar companies just off of app sales. Since Facebook has been around for much longer, it has given them a leading edge on the diverse number (and quality) of apps.
More Effective Promotions
Note that this talks about promotions on the actual site itself. Facebook allows for very easy creation of business promotions like sweepstakes, photo contests, and so on. In fact, Wishpond has an incredible suite of tools and analytics to get you started on any Facebook or Twitter promotions your company may be interested in. Google+, on the other hand, still does not allow contests on brand and business pages.
The Benefits of Google+
Pinpoint Targeting Capabilities
Google+ Circles allows companies to isolate and separately target different followers based on their interests. By having clear-cut categorizations, this makes the targeting and distribution of information and promotional materials to market segments incredibly easy.
With Google+ Ripples and the ability to use Google Analytics on Brand Pages, Google+ has pulled ahead of Facebook in terms of analytics.
Search Engine Optimization
Since Google owns Google+ (obviously), anything shared through Google+ will be much more optimized in search rankings. The +1 feature is also known to carry more weight than Facebook’s “Like” button when it comes to determining popular and trustworthy content.
At Wishpond, we want you to succeed in your social media marketing. That’s why we developed easy to use social promotion apps, and put them into our Social Marketing Suite. You gain access to all our contest, sweepstakes and group deal apps, which work on Twitter, Facebook, and your website.