Happy 40th Mobile Phone!

Today marks the 40th anniversary of the first public mobile phone call.

Yes, it was this day in 1973 that Motorola employee Marty Cooper made the first mobile phone call.

How far we’ve come! Today:

  • 25% of Americans use ONLY their mobile devices for web access. [source: GoMoNews]

  • 9 out of 10 mobile searches lead to action. Over half lead to purchase. [source: Search Engine Land]

  • 4 out of 5 consumers use smartphones to shop. [source: comSCORE]

  • 27% of companies worldwide plan to implement location-based marketing in 2013. [source: eMarketer]

  • Retailers expect to generate $1.5-2 billion in mobile phone sales this year. [source: Forrester]

The future of social is mobile. Are you using mobile to market to your audience?

Wishpond makes it easy. Here are a few benefits to having mobile optimized social campaigns:

  • Wider reach to people who only mobile primarily for web access

  • Entrants can be anywhere while entering (don’t need a PC)

  • Participants can bookmark your contest URL for quick references

Setting up a comprehensive social media promotions campaign has never been easier. Take a look at Wishpond’s social media promotions today and see it for yourself!


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