This article is part three of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.
To increase your blog readership – create strategic themes based on your business, brand, and target markets.
Determine themes that will support your goals to:
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show your industry leadership
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drive traffic to your website
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develop better customer relationships
Defining your overall topics and keeping it consistent gives you a focus for your writing. As a fellow content marketer/ blogger, believe me, this will help you come up with ideas for what to blog.
Some general content themes include:
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Solutions for common problems
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News updates about your company, product or industry
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Ways to make life better
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Points of interest
Integrate these general themes with topics relevant to your overall business marketing strategy.
Wishpond, for example, is a company that makes easy to use social marketing apps. Our blog is about Online Marketing, Social Media Marketing & Ecommerce.
Combining our marketing strategy with the general themes, we create our blog post topics.
Examples of our blog posts include:
- Solutions for common problems.
Example: case studies and tips of successful social media marketing companies
- News updates about your company, product or industry.
Example: breaking news about the industry
- Ways to make life better.
Example: how our product makes your online marketing life easier
- Points of interest.
Example: how to use various social media platforms
Written by Krista Bunskoek, Director of PR @ Wishpond
At Wishpond, we want you to be the best marketer you can be. That’s why we’ve created a whole range of social promotion apps – making your successes a little easier.
Our Social Marketing Suite gives you a range of easy to use social promotion apps, provides exclusive analytics for you to track and measure all of your achievements, and enables you to export, import and send targeted, direct emails. All of our marketing apps work on Twitter, Facebook and websites. 
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