Aid Your Market in Making Purchase Decisions for Mother’s Day
Your audience is going to listen to your business if it’s going to help them. Providing Mother’s Day ideas not only helps them, but helps your business create trust with consumers.
Mother’s Day related promotional posts with a solution don’t seem as pushy as the regular ones without a purpose. It’s more about suggesting as opposed to telling. The buyer will come to a natural “yes” and feel confident about purchasing the product.
Walmart creates an album of items you may want to purchase for your Mom on Mother’s Day. They are merely suggesting - not being pushy in the slightest.
Cafe Tu Tu Tango knows exactly where you should go for Mother’s Day brunch, and are even making a special brunch menu for the occasion.
Being specific about who the products/services are for grab the attention of your target market. People that are genuinely interested in your product are likely to click through and make a purchase.
If you don’t feel any of your products/services are relatable to Mother’s Day, dig a little deeper. Businesses of all sorts find creative ways to market during all seasons. Think about making a ‘limited edition’ product/service for Mother’s Day.
Chan Luu has made a special collection of jewelry for the holiday and provides a call to action in the text.
Written by: Cara @ Wishpond
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