Create online promotions to get fans involved. Take advantage of Mother’s Day and use contests to acquire more followers, likes, engagement, or whatever your goal may be. Tying the buzz of Mother’s Day to your business through a contest is simple.
Many are looking for ideas for gifts for Mom, places to go and activities to get involved in. By running a contest or promotion online, your business can help them find (or win) what they’re looking for to solve their Mother’s Day needs.
Below are a few tips for your online campaign:
1. Make sure your campaign/promotion is mobile compatible.
Why?
-
There are over 1.2 Billion people accessing the web from their mobiles
-
32% of people ages 18-24 use social networking in the bathroom. Yeah…
-
38% of smartphone owners use their device in front of the TV every day
2. Create your own hashtags to be used on either Twitter, Instagram or Pinterest.
Creating a unique hashtag that other businesses have not used is a great way to create a circle of virality around your business.
You can also utilize generic hashtags applicable to your campaign such as #giveaway, #contest, or #sweepstakes.
Whichever platform you decide to create your contest or promotion on, make sure to cross-promote it on your social networks to maximize your contest’s reach. To ensure it goes viral, it is important to share the contest on all of your social networks (and not just once).
3. Promote your contest on a variety of social networks.
-
Post to Twitter once per day (Tweets get lost extremely quickly, so you very rarely need to worry about spamming your Twitter followers as only a small percentage will see each tweet due to the site’s constantly updating nature).
-
Post on Google+ once every three days.
-
Send one email to your email list (getting multiple emails about the same thing will get you an unpleasant number of unsubscribes).
-
Add a banner to the home page of your website for the duration of your contest (have it click-through to your contest on your Facebook Page in a new browser tab).
-
Promote in-store and on the street using posters that include QR codes, NFC chips and short links for users to enter on their mobile phones.
Written by: Cara @Wishpond
The future of social is changing how we interact. Are you engaging digitally with your consumers? Wishpond social promotion apps make it easy. Get interacting with vote contests, photo contests, video contests and more on Twitter or Facebook.
wishpond