How to Run a Successful Social Vote Contest
The key to success with social media marketing is creating engaging, interactive content.
A simple way to boost interaction on your website, Facebook, twitter or Pinterest sites is through online voting contests. Regardless if you are a large company, or a small business, social vote contests are easy to make, and can be used by all.
Online vote contests are also some of the simplest contests for an interested consumer to enter.
9 tips for vote contest success:
- set goals for your online vote contest
- get creative with your content
- follow the rules for a social vote contest
- post vote contests frequently, and consistently
- give a brand related prize
- give no prize
- cross-promote your social vote contest
- create long-term customer connections
- measure results of your online vote contest
1. Set Goals For Your Online Vote Contest
As in any good marketing strategy, setting goals is the first part of any successful social media marketing campaign.
Determining what outcomes you need will help to determine the type of contest campaign you will run. It will also show the successes you have achieved, once you have completed your social vote contest.
Your goals might include increasing followers on Twitter, collecting emails, or increasing engagement on Facebook.
With a vote contest, you might also want to achieve simple market research from your consumer, or even input into product development.
2. Get Creative With Your Content
To increase engagement, make sure your content is connecting with your consumer. Don’t just talk about your company or products.
Make vote contests that:
- relate to consumer lifestyles or interests
- relate to your product, but are not solely about your product
- are fun, and conducive to share
This photo studio wanted to promote their new online photo products. They set up a vote contest to ask followers their favourite:
3. Follow the Rules for a Social Vote Contest
As in any contest you run, be sure that you are following the rules for each social site.
Additionally, be clear about the rules you have for your vote contest. If, for example, your contest is targeting an international market, and you will be mailing out a prize - be sure to include any needed information about shipping costs, currency values, or other details which might be relevant for your entrant.
4. Post Vote Contests Frequently, and Consistently
Like most social media marketing campaigns, the more interactive opportunities your provide your market, the more likely they will engage with you.
If you were a marketer before the age of social, think of vote contest frequency as touchpoints. the more touchpoints a consumer has with your brand, the more likely they will purchase from you.
You can post vote contests as often as every day, to every month. Keep it consistent to keep your followers coming back.
5. Give a Brand Related Prize
Prizes are often great motivators to entice entrants. If you are giving out prizes for vote contest participants, make it related to your brand.
A gift card is a great prize. This not only promotes your business with the contest, it also ensures a more targeted list of entrants - as they are likely entering to get your gift card.
In this example, a kids toy shop is getting in a new shipment of Lego. To promote the new gear, and to encourage engagement, they put on a vote contest, asking their customers which Lego set they would most like. The prize is a Lego set of their choice.
Or, for example, If you are in the floral business, you might run a vote contest to ask Facebook Fans what their favourite flower is. You could, for example, randomly choose 3 winners, with the prize being a weekly bouquet of those flowers for a year.
6. Give No Prize
On the other hand, in a vote contest, you don’t have to give away a prize. Add a vote contest as a regular part of your Facebook updates, or your Tweets.
Make the contest engaging to your market, and post them frequently. This can boost your interaction on its own.
This tactic is particularly true for niche markets, with a tight group of followers. Or, if you are a very small business owner who is just getting started.
7. Cross-Promote your Social Vote Contest
To make your vote contest reach further, cross-promote it. If one of your goals is to increase Facebook fans, host the vote contest on your Facebook page.
Market it to your followers on Twitter, with links back to your Facebook page.
Write a blog post about it on your website. Create a link from your website to your Facebook page, to develop more traffic.
Email your customers to tell them about your Facebook contest.
If you have a physical store, promote your Facebook contest with a QR code.
8. Create Long-Term Customer Connections
Through social vote contests, you can create longer-term customer relationships.
Collect customer emails when they enter, and keep in touch through direct, personalized follow-up letters.
9. Measure Results of your Online Vote Contest
For any social media marketing campaign, you need to measure your results.
An online vote contest is no different. Measure your results based on the goals you set.
If your objective was to reach a certain number of new Likes on your Facebook page, measure this.
If you are using a 3rd party app, like Wishpond, use our comprehensive data and analytics in our easy-to-use dashboard.
Vote contests are a simple way to engage your market. Try one out, and let us know about your success!
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Wishpond's Facebook Contest Apps make it easy to create sweepstakes, photo contests, Instagram hashtag contests & more.