Should You Hire a Ghostwriter for Your Blog?
You already know about the benefits a blog can bring to your business: more pages for your website, better SEO, and an accessible forum where customers can comment and interact. The tricky part of successful blogging, however, is finding the time and know-how to keep up a conversation. Blogging is a commitment; you need to carve out time to write, come up with ideas for posts, and fit in keywords and other SEO tools, all while running the rest of your business.
Somebody’s gotta do it—but it doesn’t have to be you. To receive all the benefits of blogging without the hassle, consider hiring a ghostwriter. Unsure? This list of benefits makes a solid case for why you should bring another person on board to manage your blog.
Sometimes, Money Can Buy Experience
Writing isn’t an easy task; it can be a challenge to keep providing valuable information to your clientele and to clearly convey your vision and message. Stilted or jargon-heavy blog posts aren’t readable, but sometimes it can be time-consuming—or virtually impossible— to come up with the perfect sentence. When you hire a ghostwriter, you know you’re getting experience in effective communication, SEO skills, and the power of words. You’re paying someone to do what you could technically do yourself, but they can do it faster and better, with less stress on you.
Reach Farther and Wider
A ghostwriter working for your blog is going to work within your parameters. Whether that’s blog post length, topic, or just a general tone, a good ghostwriter follows your lead. That said, he or she isn’t you, and therefore will bring a new perspective to your blogging endeavors. Your blog may become relatable for a new group of people, thanks to the ghostwriter’s insights, or his or her skillset may expand your reach to new markets. Having fresh eyes on your business and one of its main presentations, your blog, can help keep you relevant and on track.
Stay Strong for Success
If you’ve been writing your own blog for any length of time, you’ve probably run up against one of the biggest issues: burnout. No matter how passionate you are about what you do, finding fresh conversations, informative news, and topic ideas for your blog inevitably becomes a tiresome process. Slacking off, however, makes you look unprofessional and less than committed. Again, this is where a ghostwriter can save the day. By creating a steady stream of professional content, you’ll maintain your standing and go farther than you would as the sole blogger.
Quite simply, ghostwriters make you look better. They enhance the prestige of your business by generating a well-written commentary on relevant issues, and they open new marketing doors with their SEO knowledge and social networking ability. It’s time you turned over your blog to the pros, and focused on what you do best—running and growing the business.
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.