[Infographic] The State of Content Marketing 2013
Did you know: Companies that blog have 55% more traffic to their websites?
Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). And it’s having a huge impact on how consumers view and interact with companies: 68% of consumers spend time reading content from brands they are interested in.
The following infographic shows how companies are using content marketing to and how consumers interact with it.
Which type of content marketing do you find most effective? How do you use it? Let us know in the comments.