Data from Black Friday 2013 is in! At Wishpond, we wanted you to be the first to know!
Here’s a few tasters from our latest holiday shopping slideshares:
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We’re shopping from our phones – Black Friday 2013 saw a huge jump in online sales.
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Our sleepy turkey tryptophan didn’t stop us from shopping – sales on Thanksgiving day grew to make combined Black Friday and Thanksgiving foot traffic sales over $12 billion this year.
Click on each statistic to tweet it!
1. $12.3 billion was the overall brick-and-mortar store sales for Thanksgiving and Black Friday 2013. Up 2.3% from 2012 (source: CNN Money)
2. $1.964 billion was the overall online sales for Thanksgiving and Black Friday. Up over 18.5% year-to-year (source: TechCrunch)
3. The average Black Friday online order was $135.27. That’s up 2.2% year-over-year (source: TechCrunch)
4. Black Friday 2013 online mentions peaked at 11am CST (source: Forbes)
5. Walmart dominated in Black Friday mentions, with 77.5% of the voice(source: Forbes)
6. But… 4 to 1 those Walmart mentions were negative (with words like “fight” “fought” and “fighting”) (source: Forbes)
Pinterest vs. Facebook:
7. Pinterest dominates in direct sales. Referrals from the site spent 77% more than those from Facebook. Average Pinterest order: $92.51; Average Facebook order: $52.30(source: Forbes)
8. However… Facebook referrals converted sales at nearly 4x’s the rate of Pinterest (source: TechCrunch)
9. Mobile traffic: grew to 39.7% of all online traffic – that’s an increase of 34% over Black Friday 2012 (source: TechCrunch)
10. Mobile sales: reached 21.8% of total online sales – that’s an increase of nearly 43% from last year (source: TechCrunch)
11. 24.9% of all online traffic on Black Friday came from smartphones. That compares to tablets at 14.2% (source: TechCrunch)
12. How do you pay? PayPal reported a 121% increase in global mobile payments compared to Black Friday 2012(source: TechCrunch)
Check out more of our holiday slideshares:
Written by Krista Bunskoek @Wishpond
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