Black Friday 2013 Results: 12 Tweetable Stats


Data from Black Friday 2013 is in! At Wishpond, we wanted you to be the first to know!

Here’s a few tasters from our latest holiday shopping slideshares:

  • We’re shopping from our phones – Black Friday 2013 saw a huge jump in online sales.

  • Our sleepy turkey tryptophan didn’t stop us from shopping – sales on Thanksgiving day grew to make combined Black Friday and Thanksgiving foot traffic sales over $12 billion this year.

Click on each statistic to tweet it!

1.  $12.3 billion was the overall brick-and-mortar store sales for Thanksgiving and Black Friday 2013. Up 2.3% from 2012 (source: CNN Money)

2.  $1.964 billion was the overall online sales for Thanksgiving and Black Friday. Up over 18.5% year-to-year (source: TechCrunch)

3.  The average Black Friday online order was $135.27. That’s up 2.2% year-over-year (source: TechCrunch)

4.  Black Friday 2013 online mentions peaked at 11am CST (source: Forbes)

5.  Walmart dominated in Black Friday mentions, with 77.5% of the voice(source:  Forbes)

6.  But… 4 to 1 those Walmart mentions were negative (with words like “fight” “fought” and “fighting”) (source:  Forbes

Pinterest vs. Facebook:

7.  Pinterest dominates in direct sales. Referrals from the site spent 77% more than those from Facebook. Average Pinterest order: $92.51; Average Facebook order: $52.30(source: Forbes)

8.  However… Facebook referrals converted sales at nearly 4x’s the rate of Pinterest  (source: TechCrunch)

9.  Mobile traffic: grew to 39.7% of all online traffic – that’s an increase of 34% over Black Friday 2012 (source: TechCrunch)

10.  Mobile sales: reached 21.8% of total online sales – that’s an increase of nearly 43% from last year (source: TechCrunch)

11.  24.9% of all online traffic on Black Friday came from smartphones. That compares to tablets at 14.2%  (source: TechCrunch)

12.  How do you pay? PayPal reported a 121% increase in global mobile payments compared to Black Friday 2012(source: TechCrunch)

Check out more of our holiday slideshares:

 Written by Krista Bunskoek @Wishpond

complete guide to facebook contests


Leave a Reply

Your email address will not be published. Required fields are marked *