Facebook Ad Dictionary: 25 Terms you Need to Know Before you Start

Have you thought about Facebook Ads, and checked out the awesome articles, or even the Facebook Ads Ebook, and gotten discouraged by a bunch of terminology you’re not familiar with?

Well I’d like to formally apologize we haven’t done this sooner. 

Here are 25 Facebook Ad terms that you need to know before you get started. I haven’t given you the definitions Facebook does. Instead I’ve given you definitions that make sense to the layman, definitions with connotation (and even some tips).

So check it out, and let me know if there’s any other terms you’ve been wondering about!

Were there any terms you didn’t know? Which ones? Have you found success (or frustration) with Facebook Ads? Start the conversation below!

By James Scherer

Check out my upcoming webinar on Wednesday, the 5th of March at 9:30 (PST). I’ll be discussing Facebook Ad design best practices, targeting strategies, and taking your questions.


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