Social Media Marketing for Salons: 21 Tips and Strategies
Are you looking for salon marketing ideas for your beauty or hair salon on social media? Or are you not getting the results you want and need a boost? Perhaps you're after some fresh salon social media ideas and a better social media strategy.
Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique.
With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use platforms like Facebook, Twitter, and Instagram in a way that customers will enjoy and that will benefit your business.
Below, we've listed 21 salon social media ideas to transform your salon's social media strategy and help you get new clients. Come on salon owners, let's look at these salon marketing ideas now!
Social Media Marketing for Salons #1: Post Content That Will Intrigue Your Target Customer
Social media posts should entice your customers to crave more interaction and communication. Your salon marketing content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information.
Post facts, information, or photos that your target audience would find appealing and that are in line with your brand image. For example, if your hair salon has a young, fun, modern feel, your posts should match this tone.
On the other hand, if your hair salon has more of a vintage, old-school theme you may consider posting pictures that follow this idea or tweet about how your business is for the woman that loves classic beauty.
You should post pictures that your demographic will respond to and react to in a positive way. All pictures, captions, or tweets should match the tone of your brand and be in line with your target age group.
Before you post anything on social media, make sure it is something you feel your customer would want to talk about or be interested in.
Salons should post content such as hair and beauty tips or the latest how-to guides or engaging content related to your business that is available in a short, easy-to-read format.
Examples of these kinds of salon marketing ideas would be an intriguing photo with a simple caption, a shortlist of beauty tips, a fun beauty video, or an infographic. These types of content are interactive and appealing to your target audience.
Social Media Marketing for Salons #2: Use Facebook as a Key Communication Tool
Facebook provides the perfect way for you to share your services, post photos of your unique nail art, or create contests or giveaways to promote brand loyalty and spread awareness of your brand to new clients.
In today’s Facebook era, it is rare that you would find a customer who isn’t a member of the social media site. Therefore, it is the perfect medium to communicate with customers.
The following are salon marketing ideas for Facebook:
1. Write relevant posts that engage consumers
Writing posts that customers want to respond to and will enjoy giving their opinion on is a simple, yet effective salon marketing idea. An example of this would be to ask questions like “Summer has officially begun! What will be your summer haircut of choice?”
This type of conversation starter is relevant, personalized, and something that the majority of salon-goers would enjoy discussing.
2. Post pictures, and lots of them!
One of the best ways businesses can use Facebook is as a visual medium. Your salon should be showcasing the work that it is most proud of. Whether that be fun holiday-themed manicures, gorgeous bridal party hairstyles, behind-the-scenes content, or user-generated content, pictures provide an outlet to show what you can do, an easy hair salon marketing idea.
As a bonus, pictures are engaged with more than text-only posts, in fact, 120% more, therefore these can also help to bring new referrals through your front doors as your current customers share the photo with their own personal networks.
3. Treat your Facebook Page as a miniature website
When customers arrive on your Facebook page they should be able to find all of the information they may be looking for. It's a good idea to use the various Facebook tabs to show your salon locations, services, photos, and reviews.
4. Engage customers through Facebook contests and giveaways
An obvious salon marketing idea is a giveaway. In general, people love free stuff. Whether that be a $50 gift card to your beauty salon or a discount on a beauty package for Mother’s day as seen in the picture below, your customers will love the ease of being able to enter or receive the promotion while on Facebook.
Also, they will likely comment on the contest page post or share it with their own Facebook friends, creating more awareness for your business.
5. Provide Facebook Fans with exclusive deals
When Liking a business on Facebook, customers like to feel as though they’re getting something special in return. Rewarding fans is a tried and tested salon marketing idea. You can entice them to like you on Facebook by offering 10% off their next visit or by sharing the Page on Facebook to receive a gift with their next purchase.
In addition, you can provide discounts to Facebook Fans which are only redeemable by mentioning the specific Facebook Ad, as seen in the example below.
By knowing that these offers are only to Facebook Fans, customers will want to follow your Page more closely and will likely tell their friends when they do score an exclusive deal.
6. Target your Facebook Ads
Use Facebook Ads to their full ability through targeting. You may want to only target people located close to your salon, or those who like related Facebook Pages. An example would be those who like Aveda Canada who would likely want to try your nearby hair salon that uses Aveda products.
Social Media Marketing for Salons #3: Instagram
With over 200 million users in just 4 years, Instagram is the newest member of the core social media family. Pictures are a great way to market your salon and show a wide variety of your work as well as fun, quirky photos that follow your brand’s theme. Check out these salon marketing ideas for Instagram below:
1. Stay on-trend
Use trending hashtags to draw more users to your Instagram profile and to find out about your salon.
An example would be to use #happyeaster as one hashtag to gain more views while showing a picture of a holiday-themed manicure and showcasing the salon’s services.
2. Use geography to your advantage
Use hashtags to point out your location. That way future customers looking for a salon nearby may stumble upon your photo and your salon.
For example, if you own a hair salon in the Yorkville district of Toronto you may follow your other hashtags and caption with #Yorkville and #Toronto so that new clients looking for a haircut that day can locate your business quickly.
3. Use before and after pictures to showcase your stylists’ talent
Reviews and testimonials don’t need to just be a text post when it comes to social media. Use Instagram to show results in your salon. Before and after pictures show transformation and can grab users’ attention.
4. Be fun and quirky
Instagram users tend to be young and on-trend, and enjoy fun, quirky posts in addition to just product or service-related posts.
Once in a while, a feel-good post can engage your customers and you can use specific quotes or pictures that you feel defines your brand.
5. Do exclusive Instagram contests
One great aspect of Instagram is that you can have contests that involve user-generated content.
Hold photo contests among your Followers, such as “Post a picture of your new summer manicure with the hashtag #Ontrendnailsalon and be entered to win your next manicure for free!”
These engage customers and are easy for customers to participate in by simply uploading a picture and including the proper hashtag.
If you have always wondered how to get more followers on Instagram, you will find out that a contest is one of the best solutions.
6. Post promotions on Instagram
If you're after a salon marketing idea that's sure to deliver results, you can't go wrong with a promotion. Post promotional photos on Instagram so that customers are always aware of new things going on at your salon.
An example would be to post a picture of a child with writing saying “Back to School Special: 30% off all kids haircuts from now until September 5th.”
This informs customers about the promotion or acts as a reminder to those who may have heard about it in the past.
You can also make the promotion Instagram-exclusive by telling customers that they have to show that picture in the salon to receive the promotion discount.
7. Provide incentives for Instagram word-of-mouth
Provide incentives for customers to upload a picture of what they had done at your salon such as “Have a new hairstyle or cut from Dropdead beauty salon that you just love? Upload it to Instagram with the hashtag #dropdeadnyc and receive 10% off your next visit.”
Word-of-mouth is crucial in the salon business as trust is such a key factor when it comes to hair and beauty, therefore having friends share pictures with their own Instagram network is a great way to stretch your brand awareness.
You can do this really easily using Wishpond’s Instagram Photo Contest App
Social Media Marketing for Hair Salons #4: Twitter
Twitter is a great way for your salon business to provide information with potential new clients, share interesting related articles or hold contests.
Here are 7 simple salon marketing ideas to ensure you’re Tweeting to your Followers in the most effective way possible:
1. Use Twitter as an information source about your services
An obvious, but helpful salon marketing idea for Twitter is to post information about a specific service with a link to your website where customers can get more information.
2. Exclusive Twitter offers
Have exclusive offers through your Twitter account, just for Twitter Followers.
This will provide incentives for people to follow your business on Twitter, build your following, or create more loyalty among customers.
3. Offers for Retweets
Twitter is a great platform for sharing as a simple Retweet from one of your Followers can generate you plenty of referrals.
Offer incentives for Retweets such as “Chopped Hair Lounge is Vancouver’s newest trendy hair salon. Receive $10 off your next cut, style, or color by retweeting this post”
4. Provide Group Deals
Twitter is a very social medium for communicating with others, and Group Deals are a great way to gain Followers or engage with customers.
Salons are also a social place where people go to relax, enjoy, and feel good about themselves, so Twitter is a great way to engage with multiple people at once.
An example would be to offer “Come in this weekend with 2 or more girlfriends and receive 20% off each on manicures, pedicures, or a color change just by showing this tweet!”
5. Use Twitter hashtags
Twitter is where hashtags were originally created, so use them on Twitter as well as Instagram.
Insert hashtags at the end of updates, as a way to make contest posts unique or to tag a specific geographic location such as #Vancouver, #Brooklyn, or #LosAngeles.
6. Be a timely Tweeter
Think about when customers check their Twitter feeds and tweet accordingly. Most of the time posting about hair promotions in the middle of a weekday day won’t be as effective as posting in the evenings, early morning, or weekend when customers will have time to see the post and call and make an appointment.
7. Share Articles on Twitter Related to your Salon
Use Twitter to share articles or interesting facts or stories in relation to your hair, nail, or beauty salon.
Customers who are following you on Twitter are interested in what you have to say and likely want your advice when it comes to their beauty or hair care.
Attach links in your Tweets such as this video below tweeted out by Dellaria Salons:
These 21 tips and salon marketing ideas will allow you to promote your salon and gain new clients, retain those clients through brand loyalty, and create an interactive relationship with Followers.
Hopefully, this post has introduced you to some new tactics and will help you utilize social media to its fullest ability for marketing your salon. Perhaps it's even helped you come up with your own salon marketing ideas.
Want to really boost your social media engagement and attract new clients? Wishpond's Facebook Contest Apps make it easy to create sweepstakes, photo contests, Instagram hashtag contests & more.
Do you have a salon marketing idea that isn't listed here? Let us know in the comments below!
Want to learn more about marketing your salon business on social media? Check out these articles:
- 24 Amazing Facebook Giveaway Examples
- Facebook Landing Pages: 38 Ideas, Tips and Examples
- 5 Facebook Landing Page Template Examples Critiqued
- The 2017 Guide to Instagram Contest Rules
- Social Media Marketing Plan: An 11-Step Template
- 10 Terrific Instagram Tools for Business
- 25 Awesome Ideas for Giveaways on Facebook
- 25 Sure-Fire Facebook Contest Ideas
- 30 Amazing Examples of Branded Facebook Contests Done Right