Fear, uncertainty, doubt. No, I’m not talking about the latest Stephen King horror novel. I’m talking about something all B2B marketers dread: The content audit. As a B2B marketer, you create a lot of content. Some of this might hit the target, but a lot of it is either outdated or underutilized. The
With the rapid expansion of the digital ecosystem, getting yourself noticed out there is a real challenge. Ever heard of the 15-second rule? Yep, that’s how much time people spend on your website. That’s exactly why many marketers that spend significant resources on organic traffic and quality content turn to email list building.
There’s no point in us saying that ‘content is King’. We all know this. And practically all businesses are incorporating content marketing — in one form or another — into their promotional and advertising efforts. The problem is that the content marketing landscape is changing… and we’re not keeping up. Consider this. Content marketing statistics