Video marketing has become one of your most essential marketing tools to date, regardless of your B2B niche or industry. Cisco reported that by 2022, online videos would make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Using video allows you to share more information about
Fear, uncertainty, doubt. No, I’m not talking about the latest Stephen King horror novel. I’m talking about something all B2B marketers dread: The content audit. As a B2B marketer, you create a lot of content. Some of this might hit the target, but a lot of it is either outdated or underutilized. The
The whole lead generation process for physical brick-and-mortar stores is not only tedious but also laborious if you’re relying on traditional methods. Cold emails and cold calls by scraping through local address books just don’t cut it anymore. But, what if you could still accomplish your lead generation goals using methods that add
There’s no point in us saying that ‘content is King’. We all know this. And practically all businesses are incorporating content marketing — in one form or another — into their promotional and advertising efforts. The problem is that the content marketing landscape is changing… and we’re not keeping up. Consider this. Content marketing statistics
You’ve thought long and hard, and you’re ready to host your giveaway. But wait - your budget might not be as ready as you are. Without a giveaway, you miss out on getting priceless leads before the end of the month, so you don’t want a tight budget to hold you back.