b2b marketing automation
A 5-post collection
How to Conduct a B2B Content Audit: A Beginner-Friendly Guide
Fear, uncertainty, doubt. No, I’m not talking about the latest Stephen King horror novel. I’m talking about something all B2B marketers dread: The content audit. As a B2B marketer, you create a lot of content. Some of this might hit the target, but a lot of it is either outdated or underutilized. The
7 Unconventional Lead Generation Techniques for Brick and Mortar Businesses
The whole lead generation process for physical brick-and-mortar stores is not only tedious but also laborious if you’re relying on traditional methods. Cold emails and cold calls by scraping through local address books just don’t cut it anymore. But, what if you could still accomplish your lead generation goals using methods that add
5 Ways to Improve Your B2B Content Marketing Strategy in 2020
There’s no point in us saying that ‘content is King’. We all know this. And practically all businesses are incorporating content marketing — in one form or another — into their promotional and advertising efforts. The problem is that the content marketing landscape is changing… and we’re not keeping up. Consider this. Content marketing statistics
50 Affordable Giveaway Ideas You Can Use Today
You’ve thought long and hard, and you’re ready to host your giveaway. But wait - your budget might not be as ready as you are. Without a giveaway, you miss out on getting priceless leads before the end of the month, so you don’t want a tight budget to hold you back.
What is B2B Marketing Automation and How Does it Work?
When you order a pizza on your phone you start by picking the toppings (no pineapple, obviously), sauce, crust type, and add any extras. Your order is then processed by the POS system. Through automation the pizza shop automatically receives your order and you receive an email confirmation with an estimated delivery time. That’s