Online contests are nothing new. Businesses have been running them since the internet began, and to great effect. They have, for years now, been a huge driver of many business' social media Following, engagement, lead generation, and (for those businesses who really know what they're doing), sales. As a contest and marketing campaign platform, we
Canada Day is coming up, and that’s cause for some serious celebration. To capitalize on the True North’s big day, your business might be thinking of running a contest. In this article, I’ll check out contest Canada Day tips, contest examples, and some prize ideas, to give you inspiration for your own
The Fourth of July is a massive holiday in the US. It's the #1 beer-drinking holiday (take that, Super Bowl), and in 2016 we spent $6.77 billion dollars on food, $324 million on fireworks displays and $4.4 million on imported flags. We also ate 150 million hot dogs and bought 190 million pounds
An online sweepstakes is one of the most effective strategies for your business to build your email list, drive social media engagement and (ultimately) boost sales. The problem, of course, is knowing how to run one successfully. A lot of that is best practices, and I covered that in "How to Create a Successful Sweepstakes.
Summertime is here, and for your business, it could mean a prime time for marketing. Summer’s one of the best times to run a social media contest; I love it because there’s a ton of different potential contest themes and prize ideas. In this article, I’m going to give you 20 summer