Every day you make split-second decisions about the people you meet. You put people into groups based on their clothes, the way they speak, or the title of their job. You do this all in a split second. You use this information to impact the conversation you have and the products or services you offer.
As a marketer myself, now and then I need some email marketing stats to prove my point, whether it's writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for the next time any of you digital
Email marketing is a unique combination of low cost and high returns. If you’ve taken some interest in email marketing, it’s unlikely you’ve missed this fantastic piece of statistics: email marketing offers an ROI of 4400%. The big question, however, is what’s your own email marketing ROI? If you’re nowhere
It is easy to be enticed by all the latest digital marketing trends and undervalue the role that email marketing still plays. In the absence of physical stores, email marketing is essential in the ecommerce world. It’s not enough to just send prospective and current customers emails – you have to have a solid strategy
Running a B2B business is far from easy. Generating leads, dealing with long sales cycles, and closing new deals can sometimes be a real torture. You probably ask yourself the following questions all the time: What should I do to improve the communication process with my leads? How can I successfully transform a lead into