email marketing a/b tests
A 2-post collection
23 Email Copywriting Tips to Skyrocket Conversions
The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall flat on its face. After all, the purpose of email marketing is to convert as many people as possible into clients, right? But how can
7 Five-Minute Email Marketing A/B Tests You Can Do Right Now
Email marketing A/B tests (also referred to as split tests) are one of the few practices marketers employ to improve the performance of their email campaigns. By comparing two variations of the same email it helps create a more solid understanding of your audience and what kind of content they respond to. The practice