The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall flat on its face. After all, the purpose of email marketing is to convert as many people as possible into clients, right? But how can
Writing and sending bulk emails - whether sales emails or newsletters - to your B2B subscribers can be an exercise fraught with frustration. Low open rates and even lower click rates are problems that can demoralize any email marketer. Before you give up or scrap your approach to email marketing, look at your subject lines.