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facebook marketing

A 16-post collection

The Beginners Guide to Using Paid Facebook Ads vs. Organic Facebook Ads

The Beginners Guide to Using Paid Facebook Ads vs. Organic Facebook Ads

These days, Facebook is definitely one of the premier platforms for online advertising of services and products. When is the last time you’ve heard of someone who doesn’t have a Facebook account? This social network has practically become synonymous with the broader world of social media. With that in mind, advertisers use Facebook

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10 Proven Ways to Create a Facebook Custom Audiences That Convert Every Time

10 Proven Ways to Create a Facebook Custom Audiences That Convert Every Time

Platforms like Instagram and TikTok are getting increasingly popular among younger users, but no one can dispute one simple fact - Facebook is still by far the most dominant social media marketing tool. Businesses spend more than $1.5 billion on Facebook advertising because the platform offers unparalleled targeting functionalities. If you know that 74%

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5 Real-Life Examples of Facebook Retargeting Strategies That Work

5 Real-Life Examples of Facebook Retargeting Strategies That Work

Facebook is the biggest social network -- and not just by a little. With 2.41 billion monthly active users, it’s the third most visited website in the universe, only outranked by Google and YouTube. A whopping 71% of users log in every single day, with more than half logging in several times a

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6 Effortless Ways Facebook Marketing can Increase Sales

6 Effortless Ways Facebook Marketing can Increase Sales

With billions of monthly users and the option to create highly targeted ads, it should come as no surprise that Facebook is an effective sales channel for marketers. However, just because it’s easy to run a marketing campaign on Facebook doesn’t mean you are going to get a return on investment from your

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How to Use a Facebook Debugger to Fix Errors in Your Post

How to Use a Facebook Debugger to Fix Errors in Your Post

A debugger tool allows you to take a peek at the information Facebook pulls from a specific URL. For example, if you share a link with an image, you can use the debugger tool to see what image, preview text, and title will appear in the newsfeed. Not to mention if you've ever deleted a

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