Fundamentals
A 6-post collection

11 Best Ecommerce SEO Tools Marketers Need to Start Using
Getting to the first page of the SERPs for the products you sell isn’t easy, especially when you are competing with major eCommerce brands like Amazon and Walmart. However, with the right tools at your disposal, you can significantly increase your chances of outdoing your competitors. Here are the 11 best tools for eCommerce

5 Expert Ways to Increase Your eCommerce Customer Service
One of the most critical assets to your eCommerce business is your customer. Without them, you'd run out of business. Customer service can make or break your brand. Around 74% of people are likely to switch brands if they find the purchasing process too complicated. Not to mention after one negative experience, 51% of customers

10 Best Brand Management Tools To Improve Your eCommerce CRO
Most eCommerce shoppers are open to buying more than the product they originally came to your site for. But you will only be able to tempt customers to add a few extra bargains to their basket if your site is optimized for conversion. Conversion rate optimization (CRO) increases the number of visitors to a site

9 Amazing Ways to Use Google Analytics for E-Commerce
Google Analytics allows you to access detailed information regarding your online store's traffic and sales. It doesn't matter what type of business you have or what your selling, Google Analytics is a staple component of your marketing strategy that will allow you to monitor and grow online conversions. Google Analytics can seem a bit confusing

How Micro-Influencers Can Double Your Ecommerce Conversion Rates
Did you know that 1.66 billion people made online purchases in 2017? Global ecommerce revenues are projected to reach $4.48 trillion by 2021. What do these staggering statistics tell you? There is huge competition in the ecommerce space. Given that it’s a market ruled by giants like Amazon, Target, and Walmart, it’