When it comes to influencer marketing, most people think that this strategy applies solely to B2C brands. However, influencer marketing is far more important for B2B than it is for B2C brands. After all, the average purchase size in B2B typically dwarfs that in B2C, and the impact of referrals and word of mouth is
Top businesses today are raving about influencer marketing, and rightly so because the results are out for us to see. 89% of business owners say that the ROI from influencer marketing is comparable to, or even better than other marketing channels! Influencers have the power to reach and expand your business to so many new
More companies are investing heavily in their digital marketing efforts. Digital ad spending is projected to reach $517 billion worldwide by 2023, up from $283 billion in 2018. That figure is only expected to grow as companies shift more of their marketing budget online. That increased investment means you’re up against some serious competition.
There's no end if we talk about social media marketing. Platforms like YouTube, Twitter, Facebook, and Instagram make it easier for every marketer to boost online presence and get maximum exposure for their brands. Here comes the harsh truth: building an engaged, relevant social media audience is never smooth sailing, especially when social media users
Did you know that 63% of people trust what influencers say about brands more than what brands advertise themselves? It’s evident that brands can win over their audiences by working with influencers. They can boost their reputation, get more social proof, and subsequently boost their sales. If you want to grow your business, you