Influencer marketing is an important channel for businesses of all sizes. Approximately 57% of companies collaborate with influencers every year. According to a separate report by MediaKix, Instagram is the most important social media channel for influencer marketing. This is followed by YouTube and Facebook. A considered influencer marketing campaign allows you to connect with
Being an influencer is considered much more than a selfie posting Instagram user, now it's one of the top marketing tactics used to help brands reach millions of followers. We know the benefits of influencer marketing as a marketer. But the benefits of being an influencer is just as good. You can collaborate with household
When it comes to influencer marketing, most people think that this strategy applies solely to B2C brands. However, influencer marketing is far more important for B2B than it is for B2C brands. After all, the average purchase size in B2B typically dwarfs that in B2C, and the impact of referrals and word of mouth is
Top businesses today are raving about influencer marketing, and rightly so because the results are out for us to see. 89% of business owners say that the ROI from influencer marketing is comparable to, or even better than other marketing channels! Influencers have the power to reach and expand your business to so many new
More companies are investing heavily in their digital marketing efforts. Digital ad spending is projected to reach $517 billion worldwide by 2023, up from $283 billion in 2018. That figure is only expected to grow as companies shift more of their marketing budget online. That increased investment means you’re up against some serious competition.