There's no end if we talk about social media marketing. Platforms like YouTube, Twitter, Facebook, and Instagram make it easier for every marketer to boost online presence and get maximum exposure for their brands. Here comes the harsh truth: building an engaged, relevant social media audience is never smooth sailing, especially when social media users

Did you know that 63% of people trust what influencers say about brands more than what brands advertise themselves? It’s evident that brands can win over their audiences by working with influencers. They can boost their reputation, get more social proof, and subsequently boost their sales. If you want to grow your business, you

Everything about marketing that long used to be only about products and services has changed since decades. Now, people buy relationships and stories. That's where influencers come to play. With a massive following on social media, influencers are changing the way we approach modern marketing. In the words of marketing guru Jeff Bullas, "Influence marketing