Let's talk about IGTV, Instagram's video hosting platform made to compete against the world's video giant YouTube. Should your business be posting on IGTV? Is it a worthwhile platform to focus on? And how do you optimize your videos for success? We’ll explore this all below. When it comes to IGTV, there's still an
It’s a common story - a business creates an Instagram account hoping to market their awesome product to the platform’s 600 million users. Fast forward a month - the company’s 10 photos only have a few likes each, and there hasn’t been any discernible improvement in business success. Long gone are
So you have a rocking website and maybe even started a blog and social media channels to grow a loyal audience. But maybe your engagement just isn’t what it used to be or you’re tired of hearing crickets each time you press “publish”. If this is the case, it may mean it’s
What’s the secret sauce for crafting the perfect Instagram bio? Should you stuff this space with emojis, hashtags, and keywords? Or should you stick to the basics and only share a brief pitch, profile photo, and contact details? Short answer: it depends on what’s right for your audience. I’ve seen the best
Having an Instagram account isn’t just for fun anymore and if you’re looking to get on the radar, it’s a necessity. These days, millions of companies make their online presence known by being on Instagram. In fact, more than 25 million companies worldwide are currently using Instagram for business. So, why Instagram?