As a consumer, making a purchase is challenging. There are just too many options! And everyone is trying to convince you that they are the best option for your purchase. But which one is actually the best option? How do you know whom to trust? As a marketer or business owner, the challenge of selling
Generating qualified leads has its own set of challenges, but it’s what comes after this stage that makes all the difference to your sales success. It’s also where many sales and marketing teams seem to struggle. Unfortunately, we see teams all the time that have no trouble generating qualified leads, yet their conversions
Having a unique offer is a powerful pull for new and current customers to follow through on their purchases. With the holiday season approaching you can anticipate sales flooding your eCommerce store. But the same can’t be said for those long dry spells in between holiday seasons. The Scent Market faced this exact problem
Learning how many visitors to your site leave without converting can be discouraging, can’t it? But don’t worry, it isn’t the end of the world. Experienced marketers have faced this problem countless times. It’s well-known that a visitor is far more likely to convert upon revisiting your store than when they
With the rapid expansion of the digital ecosystem, getting yourself noticed out there is a real challenge. Ever heard of the 15-second rule? Yep, that’s how much time people spend on your website. That’s exactly why many marketers that spend significant resources on organic traffic and quality content turn to email list building.