Lead generation is possibly the biggest thing that B2B sales and marketing teams focus on. Businesses need leads in order to make sales. The only problem is lead generation can take a lot of time and effort. This is where automated lead generation is so useful. By putting your lead generation on autopilot, you can
With the rapid expansion of the digital ecosystem, getting yourself noticed out there is a real challenge. Ever heard of the 15-second rule? Yep, that’s how much time people spend on your website. That’s exactly why many marketers that spend significant resources on organic traffic and quality content turn to email list building.
It is easy to be enticed by all the latest digital marketing trends and undervalue the role that email marketing still plays. In the absence of physical stores, email marketing is essential in the ecommerce world. It’s not enough to just send prospective and current customers emails – you have to have a solid strategy
Running a B2B business is far from easy. Generating leads, dealing with long sales cycles, and closing new deals can sometimes be a real torture. You probably ask yourself the following questions all the time: What should I do to improve the communication process with my leads? How can I successfully transform a lead into
The use of artificial intelligence in business operations and practices has become a necessary rite of passage into the 21st century. 47% of digitally mature organizations—those with advanced digital practices—already have a defined AI strategy, and 84% of business executives agree that the incorporation of AI allows their company to sustain a competitive