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ppc

A 3-post collection

4 Best Tips to Master Single Keyword Ad Groups (Skags): How to Maximize Ecommerce PPC Ad Campaigns

4 Best Tips to Master Single Keyword Ad Groups (Skags): How to Maximize Ecommerce PPC Ad Campaigns

Today we’re diving deep into the world of PPC ads for the experts. The verdict is in. Single keyword ad groups (SKAGs) can help improve your quality score along with the overall effectiveness of your PPC campaigns. By using a single keyword per ad group, you can be sure that your ad, keyword, and

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Six Examples of Inspirational Retargeting Campaigns to Learn From

Six Examples of Inspirational Retargeting Campaigns to Learn From

Learning how many visitors to your site leave without converting can be discouraging, can’t it? But don’t worry, it isn’t the end of the world. Experienced marketers have faced this problem countless times. It’s well-known that a visitor is far more likely to convert upon revisiting your store than when they

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4 Ways PPC Coupled with Email Marketing Can Fuel Business Growth

4 Ways PPC Coupled with Email Marketing Can Fuel Business Growth

For most businesses, email marketing is one of the topmost marketing priorities. That’s because email delivers a higher ROI than any other marketing channel. In fact, email marketing boasts of higher customer acquisition than social channels like Facebook or Twitter. Email marketing shines among other marketing channels because it enables you to; Reach the

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