The world of marketing is a numbers game. From the number of leads you take through a funnel to the number of sales you make, marketers ought to be paying attention to numbers if they want to make better campaigns every single time. So this is where market research comes in. By using data-driven strategies
Noticed your Instagram engagement plummeting recently? Likes not coming as easily as they used to? Comments less frequent? You’re not the only one. Across the board, influencers and social media managers have reported that their accounts have been seeing lackluster metrics, despite no changes in steady strategies. This might be because of many things.
Using social media for lead generation today shouldn’t come as a surprise to anyone- almost 68% of businesses across the world are already doing it. However, many of these businesses are unable to track the results that their social media marketing efforts are bringing. What they don’t know is that tracking these results