When trying to grow your business or make a name for yourself in your industry, creating connections with industry experts can be a great way to generate recognition. You always want to be 100% genuine in these connections so that you don’t seem overly promotional and self-serving, and there’s a right and wrong
Social media and eCommerce are now inseparable regardless of your industry, product, or service. If you want to make sales, setting up an online store isn't enough. The “build it and they will fade long ago”. Today you have to go where your customers are active, social media. With an average of 3 hours are
We live in an era of unprecedented small business activity. The internet age has enabled entrepreneurs in nearly every niche market to set up shop and compete with larger corporations. Digital tools like website builders, automated services like payroll, increased communication, and the gig economy all enable small business owners to go toe to toe
The hotel and hospitality industry in the early 2000s is far different from what it is now, with the advances of technology and social media marketing, the way we market to customers has changed. About 68% of guests want to speed up the check-in process by using their smartphones. And 90% of Instagram users follow
Noticed your Instagram engagement plummeting recently? Likes not coming as easily as they used to? Comments less frequent? You’re not the only one. Across the board, influencers and social media managers have reported that their accounts have been seeing lackluster metrics, despite no changes in steady strategies. This might be because of many things.