Noticed your Instagram engagement plummeting recently? Likes not coming as easily as they used to? Comments less frequent? You’re not the only one. Across the board, influencers and social media managers have reported that their accounts have been seeing lackluster metrics, despite no changes in steady strategies. This might be because of many things.
Using social media for lead generation today shouldn’t come as a surprise to anyone- almost 68% of businesses across the world are already doing it. However, many of these businesses are unable to track the results that their social media marketing efforts are bringing. What they don’t know is that tracking these results
Since 2018, people have been using social media notably more than they did in 2017, including YouTube (63%), Instagram (61%), Snapchat (58%), and Facebook (52%), with Pinterest and Twitter coming in last. As a brand, you should be active on at least two or more of the social media platforms listed above. After all, those
Is there a recipe for a high performing social media contest? Is it the industry, the prize, or maybe just a little bit of luck? Social contests are relatively straightforward to implement if done right. And I want to emphasize "if" since we see a ton of mistakes being made every day that are easy
Managing your brand's social media is a lot more work than most people might think. A typical day can include creating content, answering comments, and staying up to date with the latest features all while managing everything else on your plate. Maybe you need a little help to manage your social media better? In this