Create Landing Pages
Collect leads and inform customers
Pretty much every brand can use a landing page for… something, whether that’s collecting emails to market a future product to, or phone numbers you can pass to your sales team. Here’s an example of a landing page I created for one of our new ebooks, The Ultimate Guide to Instagram Marketing.
Looks pretty neat, right? Guess how much coding I had to do.
With Wishpond’s intuitive drag-and-drop landing page builder, it’s easy for even most code-illiterate of marketers (read: me) to put together a gorgeous landing page. Because a landing page can often be the first thing potential leads see from your brand, it’s important that it makes a good first impression.
This means it needs to do two things:
- Look good: Wishpond offers a tremendous variety of beautiful templates, which means you’ll never have trouble finding a style that meets your needs.
- Work well: All of your forms and buttons need to work as intended - you don’t want to miss potential conversions just because your “submit” button is broken.
In Wishpond’s landing page builder, you have the ability to edit your landing page for a variety of screen sizes. This means it looks great whether it’s being viewed on a phone, tablet, or computer, all without coding (often called responsive or adaptive design).
Similar to many drag-and-drop website creators like Squarespace, modern landing page builders have pulled creative vision and finished product closer together than ever before. To the absolute delight of me and millions of marketers, around the world, knowing how to code is no longer a necessity when it comes to developing a dazzling, fully-featured landing page.
Power User Tip #1: A/B Test Landing Pages
Most of the time, you’ll have a couple different ideas for your landing pages. Sometimes it’s something small, like the number of fields on a form or the location of an image. Other times, it’s a total redesign of the landing page.
Whatever it is, we know as marketers that it’s important to make data-driven decisions. When it comes to landing pages, A/B testing is the way to go. Whatever landing page builder you end up choosing, make sure it has an A/B testing function.
Put simply, an A/B testing feature allows you to create two or more variations of a single landing page. When people visit the landing page URL, they’ll randomly see one of your landing page variations.
Since each variation tracks its statistics separately, you’ll be able to see individual conversion rates and compare your variations, meaning you’ll be able to identify the best iteration of your landing page. Understanding the variables that affect viewer behaviour is a key step on your way to optimizing your conversion rates.