Why was it so important to Shopify to make its enterprise tool independent, rather than simply (as many businesses do) a higher-level plan?
You're pitching Shopify Plus as an additional 3rd party tool, rather than (necessarily) the foundation of a business' online presence. You've used the example where Oreo uses Shopify Plus as, essentially, a microsite from which to promote a short-term new flavor for the holiday season.
This "single-campaign" style is very different from how people normally think about Shopify. Are you concerned that people will come and go and only use you when they expect unusual site traffic?
Many businesses, including Wishpond's own campaign-focused tool, would love to know what you do to discourage this kind of "in-and-out" usage.