A stellar social media strategy creates a conversation and opens a dialogue with your target audience. But if you’re focusing all your attention on gathering likes, comments, and shares, you may be doing more talking than listening to your followers – and that’s a huge mistake. As recent statistics show: Social media is one
Social media is one of the most important channels for marketing your brand. One of the major reasons for this being the fact that it has over 3.9 billion users now, which is over 50% of the world’s population. This means that you have the opportunity to reach out to a massive chunk
Social media gives you access to 3.6 billion online users. Sure, a large portion of those 3.6 billion people are primarily on social media to watch cat videos, but a percentage of people will fit your customer persona. It’s these people you are targeting. But getting the attention of a person is
Social media users are now spending an average of 2 hours and 24 minutes per day multi networking across an average of 8 social networks and messaging apps. Around 74% of people follow brands on social media, and 96% of those who follow brands also interact with them on social media. But what the stats
Chances are you’ve heard the phrase “social selling.” You might already be doing it to some extent. You’ve probably heard that it works, too. According to LinkedIn, reps who are effective at social selling generate 45% more opportunities and are 51% more likely to hit their quota. But what actually is social selling?