Breaking Down the Value of Content Marketing (For Any Industry)
I have been putting words on screen for Wishpond since 2013. For me, it goes without saying that content marketing is valuable. It justifies my salary, after all. But for many businesses it's not so clear-cut. Content marketing requires justification. The stats are all well and good... 86% of buyers conduct non-branded search queries The
The Honest Guide to Ecommerce Blogging
You want to drive more people to your ecommerce site. You want those people to buy from you, and then you want them to come back and do it again. So you're doing ads, and outreach, and social media and all the rest. What's next? Why not blogging? Can it work, though? Can an ecommerce
13 Ways To Create Compelling Email Marketing Campaigns
As a content marketer, you have a lot on your plate. You’re tasked with finding the best ways to get relevant content in front of the right audience. While that’s no easy feat, it’s comforting to know email marketing is out there, still one of the top marketing channels for increasing content
10 Steps to Create an Online Brochure that Converts
When compared to traditional forms of advertising and marketing, online marketing strategies are now faster, cheaper, able to reach a wider audience, and easier to track. Does that mean that it’s time to say goodbye to traditional marketing strategies? Not exactly. In fact, many of the current methods used by brands for their online
3 Ways You Can Still Nurture Leads Who Don't Opt In
Email is undoubtedly one of the best ways to acquire customers. Social media might be good for driving lots of traffic, initiating conversations and even capturing leads, but email is where you can have a private conversation. After people sign up to your list, you can nurture them with personalized content over days, weeks and