Writing and sending bulk emails - whether sales emails or newsletters - to your B2B subscribers can be an exercise fraught with frustration if you're not getting the open and conversion rates to make it all worthwhile. Before you give up or scrap your approach, look at your subject lines. Really examine them. Your subject
What is a prospective customer going to see first when they scroll through their Facebook feed? It is not going to be your ad copy or the headline you crafted so carefully? No. Not at first. It's the ad image that catches their eye. There are millions of ads and posts pumping through Facebook and,
‘Mad Men’ was an amazing series that revived the spirit of working in a 1960s advertising agency in Manhattan. But, while its characters struggled with social and cultural changes, many of us watched with bated breath as modern marketing was born. Don Draper, creative director of Sterling Cooper, is a truly creative and strategic genius.
Shopify is on a roll. In the past 12 months alone they've increased their paying customers by 55% to 377,500. They've doubled the dollar value of products which cross their platform, from $7.7 billion to $15.4. Their revenue is above $389 million, and they're close to ranking among the top 200 sites
Just how big is mobile marketing? This monster infographic, from Website Builder, gives you a comprehensive look at everything mobile, from advertising to email, desktop comparison, shopping, search and much more. I don't normally publish the infographics sent to me from other companies, but this one has so much value and is so up-to-date I