17 Marketing Influencers Share Their Favorite (Little Known) Apps


Millions of Twitter followers, hundreds of thousands of Facebook fans. What’s the one thing that every single marketing influencer has in common?

If you thought it was mobs of loyal followers, then you’d be partially right. What separates a marketing influencer from everyone else is their brand appeal, their wealth of knowledge – the tips and tricks that took them years to discover.

Well luckily for us, those influencers have shared those tips and tricks in the form of their favorite tools and apps.

We’ve scoured the web and compiled 17 of those influencers and listed their favorite marketing and productivity apps for you today.

Enjoy the list!

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#1 Rand Fishkin

Founder of MOZ and Inbound.org

Favorite App: Similar Web

We all know Rand as an SEO fanatic. Therefore it’s only natural that one of his favorite tools would be related to traffic and backlinks.

Similar web is a web traffic app that allows you to gain valuable insights about any of your competitors. See stats like total visits, time on site, referral sources, and top ranking keywords.

Source: Moz

#2 Seth Godin

Author, entrepreneur, marketer, and public speaker at Seth Godin.com

Favorite App: Keynote – Presenter View

I know what you’re thinking, Apple’s Keynote isn’t a little known tool. After all it comes pre-installed on all Macs. But Keynote’s presenter view is a little bit less well known.

Seth uses Keynote’s presenter view to see which slides are up next and has even gone so far as to say “I can’t imagine giving a fluid talk without it.”

Source: Fast Company

#3 Guy Kawasaki

Previously Chief Evangelist at Apple and now Chief Evangelist at Canva

Favorite App: Fantastical

When you’re schedule is as packed as Guy Kawasaki’s, staying on top of all of your appointments becomes a strong necessity.

That’s why Guy turns to Fantastical2 in order to manage all of his calendar invites, meetings, personal engagements.

Source: Fast Company

#4 Neil Patel

Founder of Kissmetrics and Hello Bar

Favorite App: TrendSpottr

We all know influencers are important. If you didn’t think so you probably wouldn’t be reading this post.

Neil believes in this strongly as well, that’s why one of his favorite tools is TrendSpottr, an app that allows you to measure and connect with various influencers around the web. Use it to monitor the social web in real time in order to get a gauge of current events and get a better grasp of upcoming trends.

Source: Quick Sprout

#5 Larry Kim

Founder of WordStream

Favorite App: EzGif

If you’re an influential blogger like Larry Kim, you’ll probably need to have a couple of photo editing tools handy for each new blog post you create.

That’s why one of Larry’s favorite tools is a gif maker called EzGif. Using EzGif, users can upload photos and create animated gifs inside of their browser. All without photoshop!

#6 Tim Ferriss

Marketer, Entrepreneur, and Author of The Four Hour Workweek

Favorite App: Boomerang

It’s no secret that Tim Ferriss is all about efficiency. It’s no wonder his favorite app is Boomerang, an app that allows you to organize, schedule, and remind yourself of anything email related.

Source: Inc.

#7 Jeff Bullas

CEO of Jeffbullas.com

Favorite App: Every Post

Most people know Jeff Bullas from his thought leadership stemming from his massive social media following on Facebook and Twitter. But building and maintaining those followers is no easy task. That’s why Jeff turns to the app Every Post for iOS in order to manager social media posts on Facebook, Twitter, and LinkedIn.

Source: Jeff Bullas

#8 Brian Dean

Founder of Backlinko

Favorite App: BuzzStream

If you follow Brian Dean’s work at all, you’ll know he’s a big proponent of outreach, especially if you follow his skyscraper method.

But keeping tabs on who you’ve been in touch with when it comes to outreach can become tricky, especially when you’re contacting over 100+ people for each content piece.

That’s why Brian recommends using Buzzstream, an app designed to help organize and manage outreach relationships on social media and via email.

Source: Backlinko

#9 Jay Baer

Founder of Convince and Convert

Favorite App: Rival IQ

If you’re serious about social media marketing, you need to know what’s working and what’s not working as a part of your social media strategy.

That’s why Jay uses Rival IQ to monitor his top performing social media posts for quick and easy optimizations.

Source: Social Media Examiner

#10 Sujan Patel

Founder of ContentMarketer.io

Favorite App: Easel.ly

Have some data that you want to turn into an infographic? Look no further. Easel.ly makes it easy to create great looking infographics with almost no design experience.

Source: Sujanpatel.com

#11 Mari Smith

Social Media Influencer, Speaker, and Author at Mari Smith.com

Favorite App: Pocket

It can be difficult to find the time to read every useful article you come across over the course of the day. That’s why Mari Smith uses Pocket to save useful resources and links for use later.

Using Pocket, Mari is able to keep up with a busy content curation schedule by keeping saved content all in one place.

Source: Social Media Examiner

#12 Joanna Wiebe

Founder of Copy Hackers

Favorite App: Hotjar

Imagine taking CrazyEgg, SurveyMonkey, Qualaroo and more, and condensing them into a single app. Well that’s what Hotjar does.

Hotjar is Joanna’s go to tool for on page analytics. In her words, “all the tools integrated = awesomeness.”

#13 Andrea Vahl

Social Media Coach, Strategist, and Author at Andrea Vahl.com

Favorite App: Discover.ly

When networking online, having mutual acquaintances can make the difference between new connections and missed opportunities. That’s why Andrea recommends using discover.ly in order to quickly see how you’re connected to your different contacts across a variety of different channels.

Source: Social Media Examiner

#14 Peep Laja

Founder of ConversionXL

Favorite App: Formismo

Do you use forms on your website? Do you know which specific form fields cause friction and make people drop off? Which form fields generate error messages? Where are the issues with your form? If not – how can you optimize it? Formismo is an amazing form analytics tool that will give you a wealth of information about the performance on your forms, so you could improve them. – Peep Laja

Source: ConversionXL Institute

#15 Jordan Lore

Content Strategist at Wishpond

Favorite App: Nimbus Screenshot Tool

When your job is producing high quality content day after day, it’s only natural that you’ll need some sort of screenshotting tool to give you a hand with technical walkthroughs and website examples.

That’s why Jordan uses the Nimbus Screenshot Tool daily to capture full page screenshots and recordings. And what’s even better, it’s 100% free!

#16 Lewis Howes

Entrepreneur, Author, and Host of The School of Greatness

Favorite App: 99 Designs

When you’re an entrepreneur, you’ll invariably wearing a couple of hats. But not all of us are blessed with the gift of graphic design. That’s why Lewis recommends using 99 Designs, a platform that connects marketers with graphic designers to quickly and easily produce high quality design work for a reasonable price.

Source: Lewis Howes

#17 Rebekah Radice

Social Media Influencer, Author, and Speaker at Rebekah Radice.com

Favorite App: CoSchedule Headline Analyzer

We all know that a good headline can make or break a post. That’s why Rebekah recommends using CoShedule’s headline analyzer to get a sense of how impactful your headlines are and how you can improve them. Simply type in your headline and let CoShedule’s tool go to work!

Source: Post Planner

There you have it! 17 marketing and productivity tools from some of the best in the industry. Have a favorite tool that you’d like to share with the community? Feel free to leave it in the comments below!


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