50 Profound Content Marketing Quotes to Shift Your Outlook

As an avid blogger, I’ve always seen content marketing as a valuable part of a brands success. Yet I still meet a few people who think otherwise, who might not be fully convinced that content marketing is really that important.

Or maybe you already know how powerful content marketing can be, and like me, you just need a witty quote from an expert content marketer to help to prove your point.

So I’ve collected a list of 50 profound content marketing quotes to shift your outlook or to help prove your point.

Let’s get started.


  1. “If we face the truth, we know that content marketing is about making money.”
    ~James Allen

  2. “Content Marketing is all the Marketing that’s left.”
    ~Seth Godin

  3. “Banners have 99 problems and a click ain’t one.”
    ~Scott Sorokin

  4. “We need to stop interrupting what people are interested in and be what people are interested in.”
    ~Craig Davis

  5. “Make your customers the hero of your stories.”
    ~Ann Handley

  6. “Content Marketing provides 4x the ROI of our traditional marketing spend.”
    ~Julie Fleischer

  7. "It’s not the best content that wins. It’s the best-promoted content that wins.”
    ~Andy Crestodina

  8. “The buyer journey is nothing more than a series of questions that must be answered.”
    ~Michael Brenner

  9. “Content is fire. Social media is gasoline.”
    ~Jay Baer

  10. “Content is the reason search began in the first place.”
    ~Lee Odden

  11. “Content is king.”
    ~Bill Gates

  12. “Content isn’t king, it’s the kingdom.”
    ~Lee Odden

  13. “Great content is the best sales tool in the world.”
    ~Marcus Sheridan

  14. “Market like the year you are in.”
    ~Gary Vaynerchuk

  15. “Content Marketing is a commitment, not a campaign.”
    ~Jon Buscall

  16. “Content marketing is no longer a numbers game. It’s a game of relevance,”
    ~Jason Miller

  17. “Google is the new corporate homepage.”
    ~Jeremiah Owyang

  18. “You need to create ridiculously good content – content that is useful, enjoyable and inspired.”
    ~Ann Handley

  19. “Traditional marketing talks at people. Content marketing talks with them.”
    ~Doug Kessler

  20. “Content is the atomic particle of all marketing.”
    ~Rebecca Lieb

  21. “Your brand is not what you sell.”
    ~John Iwata, IBM

  22. “The best marketing doesn’t feel like marketing.”
    ~Tom Fishburne

  23. “What helps people, helps business.”
    ~Leo Burnett

  24. “Brands need to take the phrase ‘acting like a publisher’ literally.”
    ~Dietrich Mateschitz, CEO of RedBull

  25. “If you don’t like what is being said, then change the conversation.”
    ~Don Draper

  26. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”
    ~David Beebe

  27. “Behind every piece of bad content is an executive who asked for it.”
    ~Michael Brenner

  28. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
    ~Andrew Davis

  29. “Our job is not to create content. Our job is to change the world of the people who consume it.”
    ~Andrea Fryrear

  30. “When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.”
    ~Ann Handley

  31. “More content is not better. What’s the worst case scenario if we slow ourselves down and do some analysis?”
    ~Kristina Halvorson

  32. “In a sea of mediocre content, a brave tone can be a big differentiator.”
    ~Ann Handley

  33. “Maybe stories are just data with a soul.”
    ~Brené Brown

  34. “Tools are great, but content marketing success is about the wizard, not the wand.”
    ~Jay Baer

  35. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”
    ~Jamie Turner

  36. “Content is anything that adds value to the reader’s life.”
    ~Avinash Kaushik

  37. “Your goal should be to own quality time in your customer’s inbox.”
    ~Andrew Davis

  38. “These days, people want to learn before they buy, be educated instead of pitched.”
    ~Brian Clark

  39. “The best marketing doesn’t feel like marketing.”
    ~Tom Fishburne

  40. “Useful & Enjoyable & Inspired = Innovative Content.”
    ~Ann Handley

  41. “The key ingredient to better content is separating the single from the stream.”
    ~LinkedIn Marketing

  42. “Traditional marketing talks at people. Content marketing talks with them.”
    ~Doug Kessler

  43. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.”
    ~Robert Rose

  44. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.”
    ~Brian Clark

  45. “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”
    ~Page One Power

  46. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.”
    ~Demian Farnworth

  47. “What you do after you create your content is what truly counts.”
    ~Gary Vaynerchuk

  48. “The paradox is the more info you give away, the more people will buy what you have to give.”
    ~Brian Clark

  49. “Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out.”
    ~Joe Pulizzi

  50. “Your blog is your best networking tool.”
    ~Andy Crestodina

  51. “No matter what your content is about, if someone clicks through to see your content, they're looking for an answer to something. Rather than giving them the runaround, give them what they're looking for. Answer their question simply and clearly and with as little jargon as possible."
    ~Kevin Ho


The Rundown

Those were 50 profound quotes I hope shifted your outlook on content marketing.

Which was your favorite? Think I missed a quote that deserves to be up here? Comment it below and let me know.

I’d love to hear.

Written by Victoria Taylor

Victoria is a Marketing Generalist at Wishpond specializing in all things digital marketing and social media marketing. In love with blogging and Taco Tuesdays. Follow her on Twitter @vicknwsbest.