To measure your KPI’s and ROI’s to make sure your Twitter marketing is working – and where it needs tweaking – you need analytics.
Unlike some social platforms, Twitter does not have built-in analytics. Luckily, there are an exponential number of third-party tools out there that you can use.
Here are 10 Twitter analytics tools to get you started:
twitalyzer – provides over 50 metrics for Twitter, and you can check out competitors data too
klout – measures social influence for all your social media, and you can check out competitors or even prospective partners
HootSuite – provides way to schedule your tweets, as well as get analytics and reports
buffer – newly integrated into Twitter, like Hootsuite, this lets you schedule your tweets, and provides basic analytics
socialmention – lets you track your brand and product names. It’s a bit like a “Google Alert”, only from social media sources, such as Twitter
SocialBro – in-depth analytics for targeting, engagement and management of your Tweets
tweetreach – determines the reach of your Tweets
socialbakers – provides proplan for monitoring and analytics of Twitter and Facebook
bit.ly – a link shortner, which also tracks click throughs, and can be shared
TweetStats – tracks the number of tweets/ day, your @replies and RT’s
Check out Wishpond’s Twitter Campaigns to boost your ROI from Twitter using contests and promotions: