Twitter Analytics

To measure your KPI’s and ROI’s to make sure your Twitter marketing is working - and where it needs tweaking - you need analytics.

Unlike some social platforms, Twitter does not have built-in analytics. Luckily, there are an exponential number of third-party tools out there that you can use.

Here are 10 Twitter analytics tools to get you started:

twitalyzer - provides over 50 metrics for Twitter, and you can check out competitors data too

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klout - measures social influence for all your social media, and you can check out competitors or even prospective partners

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HootSuite - provides way to schedule your tweets, as well as get analytics and reports

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buffer - newly integrated into Twitter, like Hootsuite, this lets you schedule your tweets, and provides basic analytics
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socialmention - lets you track your brand and product names. It’s a bit like a “Google Alert”, only from social media sources, such as Twitter

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SocialBro - in-depth analytics for targeting, engagement and management of your Tweets

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tweetreach - determines the reach of your Tweets
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socialbakers  - provides proplan for monitoring and analytics of Twitter and Facebook

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bit.ly - a link shortner, which also tracks click throughs, and can be shared

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TweetStats - tracks the number of tweets/ day, your @replies and RT’s

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Check out Wishpond’s Twitter Campaigns to boost your ROI from Twitter using contests and promotions: