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A 2-post collection

Buying Under the Influence: 47 Essential Facts About Influencer Marketing (Infographic)

Buying Under the Influence: 47 Essential Facts About Influencer Marketing (Infographic)

Consumers are smarter and savvier than ever. Generic corporate ads no longer cut it, and give no value and emotional connection to audience members. The emergence of social media also means audiences find themselves spending more time in front of their screens. Over time, the popularity of social media has given rise to the so-called

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Google AdWords vs. Facebook Ads: Which is Better for My Business?

Google AdWords vs. Facebook Ads: Which is Better for My Business?

Year after year the debate rages on, Google Ads or Facebook Ads? Which should I use for my business? While there are some similarities, they each have benefits that differ depending on your business niche, your budget, who you’re targeting, and your strategic goal. For example, Google Adwords can reach over 2.6 billion

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