For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon.
The difference between paid, earned and owned media stumped me for the longest time, so I thought I would lay out a a simple explaination:Read More
Rich Revelance recently analyzed 15 billion shopping sessions between December 2012 and April 2013 to see how social media affects purchases. The new data shows that Pinterest took a big leap in the % of weekly social shopping sessions and leads to order values almost twice as high as Facebook.Read More
Take a look at the infographic to see Facebook and Pinterest’s effect on ecommerce sales:
This blog first appeared on the Wishpond Blog
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions?
In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 sure-fire ways to turn them into great CTAs. These will make it fast and easy for you to create your own and start converting visitors.
You may be thinking…
I already make great CTAs on landing pages and my blog posts, can I do the same on my cover photo?
… to a point, yes! In the article I sprinkled in a bit of knowledge that works for normal CTAs on the web to show what transfers over!
OK let’s get to it. Here are 5 easy ways to turn your cover photo into a CTA that converts:Read More
How many times have you seen that on your social media to-do list?
Photos and videos are great for sustaining interest in your brand on Facebook, but to incentivize people to share about and engage with your Page, a contest is what you need. Let me show you why…
I did some digging on the subject of why people “Like” and “Engage” with brands on Facebook, and found a great study by market research company Lab42.Read More
You already know about the benefits a blog can bring to your business: more pages for your website, better SEO, and an accessible forum where customers can comment and interact. The tricky part of successful blogging, however, is finding the time and know-how to keep up a conversation. Blogging is a commitment; you need to carve out time to write, come up with ideas for posts, and fit in keywords and other SEO tools, all while running the rest of your business.
Somebody’s gotta do it—but it doesn’t have to be you. To receive all the benefits of blogging without the hassle, consider hiring a ghostwriter. Unsure? This list of benefits makes a solid case for why you should bring another person on board to manage your blog.