Google+ is an amazingly rich social media platform. Unfortunately, many businesses still don’t understand how to capture its marketing power.
We want to provide you with the best online marketing tips for your business, so we recently interviewed a Google+ marketing expert.
Mike Allton is a top internet marketing consultant. Mike is best known as the editor of one of the coolest social media blogs, The Social Media Hat. Check it out for social media, blogging, SEO, marketing and tech tips!
In this 20 minute interview, Mike Allton discusses:
- the value of Google+ for your company
- how to get more G+ followers
- how G+ is really like a business networking site
- the benefit of Google+ and your SEO/ search
- and more…
How do you nurture your leads to increase your sales conversions?
Use email automation.
Email automation may not be a new concept in lead nurturing, but alarmingly, only 35% of B2B’s have an automatic email program in place.
In this article, I give you 7 steps to optimize your email automation for sales conversions.
Do you have an awesome landing page? Is it optimized for your lead generation objectives? Are you looking for leads, but think your page’s bounce rate is higher than it should be?
In this article, I’ll show you how to optimize your landing page for lead generation by:
Optimizing your SEO
Focusing on value
Optimizing your entry form for engagement
- Implementing a customer testimonial campaign
Let’s check it out.Read More
Data from Black Friday 2013 is in! At Wishpond, we wanted you to be the first to know!
Here’s a few tasters from our latest holiday shopping slideshares:
We’re shopping from our phones - Black Friday 2013 saw a huge jump in online sales.
- Our sleepy turkey tryptophan didn’t stop us from shopping - sales on Thanksgiving day grew to make combined Black Friday and Thanksgiving foot traffic sales over $12 billion this year.
I’m asked a lot about best practices in marketing these days. With so many changes happening daily, I get it, it’s hard to keep up. I always tell people that the fundamentals of marketing remain:
Marketing is about communicating your targeted message in ways that best connect with your audience to motivate action.
Studies have shown that 77% of consumers say they prefer to receive marketing communications through email.
Email marketing works. Email segmentation works even better. Here’s why you need email segmentation, and 4 strategies to optimize your campaigns.Read More