Do you advertise online? Are you getting the ROI you need from Google AdWords?
It may be that your keyword tactics are failing you.
- Use long tail keywords?
- Target keywords in your ad groups?
- Use Negative keywords?
Here’s 10 simple steps you can act on right now to increase your keyword results.Read More
Feel lost when you hear CPC Google AdWords? How about CPM bidding? Or Max. CPC?
If you’re new to Google AdWords, or if you’re a busy person taking care of tons of other aspects of your small business, the budgeting and bidding process can seem a bit overwhelming. It doesn’t need to be.
Here’s a few basics you need to know to get the ROI for your Google ad dollars.Read More
Do you enjoy A/B testing? Or is that a weird question?
Do you check your test results every morning, getting excited when you see your results getting closer and closer to 95% statistical confidence?
When I first started experimenting with website optimization a couple of years ago I never would have thought I could enjoy it as much as I do. Sure, the topic doesn’t exactly thrill at dinner parties, but I love coming up with a hypothesis that could make our business money and proving it (or, occasionally, having it blow up in my face).
Because that’s really what we’re doing here. Landing page optimization makes our businesses money. Increasing conversions on your page by utilizing the strategies I’ll give you below can increase your business’ revenue by thousands of dollars overnight.
So yes, it is serious business. That doesn’t mean it’s not fun.
This article will get into the little details that can make all the difference. I’ll give you five variables to focus your tests on, and provide examples of each in the real world.
Let’s get rolling.
Your spa is a place of relaxation and enjoyment. You offer something that no one else does, and you love what you do.
But are you a little bit lost when it comes to promoting your spa online?
Don’t worry, you’re not alone.
This article will get straight into the most important variables for your landing page. I’ll give you the five most common mistakes I see on the landing pages of spas from all around the web.
I’ll also give you real-world examples of spas that are doing it right as well as some that are doing it very, very wrong. This will ensure you know exactly what I’m referring to, and can be 100% sure you’re not falling victim to these 5 landing page mistakes yourself.
So let’s get started!Read More
Are you in the process of optimizing your landing page and wondering if you’re missing anything?
You know that it can sometimes be the smallest variables that make the biggest difference in landing page optimization.
So here are a few of those small optimization details that can make all the difference. I’ve pored over landing pages from all around the web (both B2B and B2C) to find the five ways that language impacts on conversions.
Check out these five ways you can use language to convert your landing page traffic.Read More
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