How-To Guides, Case Studies, Videos & Podcasts from Industry Experts

  1. [Infographic] Ad Retargeting Statistics: Audience vs. Marketers Perspective



    Are you wondering if retargeting is right for your business?

    Last Thursday we took a detailed look at retargeting ads as a whole, and how they’re changing the way we interact with our customers online.

    But what do marketers think about them? What about the ad audience?

    This infographic gets even deeper into the science and structure of retargeting campaigns, giving you the stats you need to know to make an informed decision. 

    For instance, did you know?

    • That 3 out of 5 online buyers say they’ve noticed ads for products they looked up on other sites?
    • That 46% of search engine marketing professionals believe retargeting is the most underused online marketing technology?

    Check out the infographic for more insight (simply click to expand).

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  2. [Infographic] 7 Incredible Retargeting Ad Stats



    Is your bounce rate high? Do you want your website visitors to come back?

    Then you need to be using ad retargeting campaigns. Ad retargeting gives you the enviable power to directly target advertising campaigns to reach interested people. Retargeting places a small little code on people’s devices who’ve bounced from pages on your site. You then get to follow them around, persuading them to come on back to finish their purchase, tell them about an event, or offer them a free ebook and so on.

    Pretty cool, right?

    But do you know just how effective ad retargeting is?

    Did you know:

    • That a website visitor who’s been retargeted with a display ad is 70% more likely to convert with you?

    • That 72% of online shoppers abandon their shopping cart and only 8% of those lost consumers return to complete the purchase?

    • That ad retargeting brings 26% of lost consumers back to finalize a sale?

    Check out more stats you need to know in our sharable infographic.

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  3. 51 Places to Find Stats and Ideas for your Next Infographic

    Having trouble finding stats and ideas for your next infographic?

    Finding a relevant, interesting topic and accurate statistics can be a challenging task. Sometimes it seems impossible to know where to look and who to trust.

    But don’t worry, that’s what I’m here for!

    I have compiled a list of 51 places to find inspiration and gather trustworthy statistics. Use these tools to maximize your infographic views with accurate, fascinating content your viewers will love.

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  4. 7 Formulas for Exit PopUp Headlines that Convert



    Are your website exit popups giving you the conversions you need?

    Exit popups are one of the best ways of generating qualified emails, increasing your blog subscriptions and even getting potential customers to try out your free trial.

    But many online marketers still fail when it comes to using website popups to keep traffic on their site and lure the leaving visitor to convert.

    In this article, I’m going to give you seven persuasive formulas to write website exit popup headlines you wish you’d already used.

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  5. The Road to Success through Paid Social Amplification

    Wishpond was happy to publish this awesome infographic from Jennifer Landry and

    This introduction and infographic gets straight into some impressive statistics about social amplification, giving you the best approach to each major social network’s ad structure and some interesting figures to go along.

    Let’s check it out!

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