74% of marketers now consider Facebook a staple in their lead generation efforts, showing how critical of an element it has become. In this article I want to share 7 tips I have found to be the most effective in my own Facebook marketing.
Read on to discover how you can consistently drive new leads and engagement with your content on Facebook.Read More
You have read about, maybe even started running, retargeting campaigns.
And now you’re scouring the web for some best practice articles and finding almost nothing. You see stuff on Google Ads, Facebook ads, even LinkedIn ads.
But retargeting? Nowhere to be found.
That’s mostly because, if you’re using retargeting (or remarketing, or whatever we’re calling it this week), you’re ahead of the curve.
The problem with being ahead of the curve is you’re sometimes so far ahead that you find yourself on the far side of the curve, momentum building, arms pumping, with no one around you to grab onto your shirt.
Let’s see what we can do about that.
This article will give you the anatomy of a retargeting ad that converts. I’ll discuss the elements you need to be including, how they work, and touch on how these elements are affected by “Ad Frequency” (and what that is).
Let’s get rolling (at a measured pace).Read More
Marketing automation is one of the most effective methods of keeping in touch with your prospects. You can warm your leads and nurture a personal relationship by sending out automated timed and triggered email marketing campaigns.
And marketing automation gets results. Did you know:
- Nurtured leads through marketing automation make 47% larger purchases than non-nurtured leads?
- Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months?
- Companies using marketing automation for nurturing experience a 451% increase in qualified leads?
Click on the slideshare for more automated marketing stats that you can’t afford to ignore.
Remarketing is one of the fastest growing areas in online marketing. Google first introduced remarketing ad options years ago, and now Facebook has them too.
You might think most people who use them are savvy online marketers with years of experience in the digital space. But remarketing doesn’t have to be overly complicated - or hard to do.
If you are new to online marketing, starting with remarketing, or just don’t have the time or resources to build and manage a complex, segmented, multi-path retargeting campaign, you’re reading the right article.
In this post, I’ll walk you through the basics of remarketing and give you the one simple strategy you need to get results right now.
Note: Remarketing is also commonly known as retargeting - Google uses the term ‘remarketing’, everyone else tends to use the term ‘retargeting’. I’ll be using both terms interchangeably in this article.Read More
The World Cup is over, Germany stands as the world champion.Read More
But who won the social media battle?
Well the results are in, and this presentation will fire them your way faster than Lionel Messi’s left boot.
This presentation takes a look at the World Cup’s digital footprint. What are the numbers? Who were we talking about? When? What brands won big?
Here’s “World Cup 2014: Social Media Stats and Facts” for your viewing pleasure.