Written by James Scherer
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19 Proven Email Marketing Templates We Use to Sell, Nurture, Onboard, and Reach Out

Many businesses rely on automated email campaigns for every stage of the sales funnel.

After all, it's impossible to manually email each and every one of your prospective or trialling users.

Plus, triggered and segmented emails have consistently proven to outperform standard emails.

But reliable email templates are hard to come by. Until now.

This resource gives you proven email templates Wishpond has used thousands of times.

You'll get (click on each to navigate down to the relevant section):


The email templates in this article are centered around 9 primary elements which we've seen improve reply and conversion rates:

  1. Lower case subject line (test this, of course, but it's definitely proven true for us)
  2. Personalized subject & body
  3. Short and succinct
  4. Simplified signature which reads "Cheers, {first name}" (rather than "Cheers, {first name}, Content Marketer at Wishpond)
  5. Solution/Benefit oriented rather than product/technology oriented
  6. Social proof/case study
  7. Clarity and specificity in that social proof (X company got 1,348 leads over 24 hours by incentivizing and making it simple to share)
  8. Industry-based language (some industries, for instance, don't refer to prospective users as "leads." Doing so will immediately result in lost trust).
  9. Clear CTA of "Reply."

Many of these lessons (learned and implemented firstly and primarily in the Sales emails) were applied to the other templates in this article.

Since implementing these email templates (or ones like them) as well as a [complete segmentation strategy] Wishpond has seen about a 300% reply rate increase for sales emails to between 10 and 15% (depending on industry targeted).

These email templates require you to have the following lead information:

  • Lead's first name
  • Lead's company name
  • Lead's industry (can be data-mined from company name)

Those are the only merge tags we'll use. Everything else will be customized by your business based on your email-gated content, target industries, the service you provide, etc. But ultimately, proven templates like these can save you so much time and energy hopefully you won't mind spending a day adding the specifics.
















Wrapping it Up

Hopefully these email marketing templates will find their way into your business' sales funnel and improve your conversion rate, lead nurturing, influencer outreach and onboarding rates. They have for us.

Have you used email templates like these before? Do you have any recommendations for other readers or are you looking for any other marketing emails?



Written by James Scherer

James Scherer is the content editor at Wishpond. When he's not writing or designing for Wishpond he's risking his life biking around the city. Reach out to him on Twitter @JDScherer.