19 Free Email Marketing Templates to Nurture, Sell, Onboard and Reach Out

Many businesses rely on automated email marketing campaigns to help nurture potential customers down their sales funnel. Whether that be a sale or something like a free trial signup, email is still the most effective tool in a marketer's toolbox. In fact, case studies have shown automated emails, in addition to triggered and segmented emails, to consistently outperform standard emails.

In this article we're letting you into the Wishpond marketing inner-circle. We're sharing 19 free email marketing templates the Wishpond marketing team uses to sell, nurture, onboard, and reach out to customers. These are completely free for you to copy and adapt to your various marketing funnels.

Table of contents:

The email templates in this article are centered around 9 primary elements which we've seen improve reply and conversion rates:

  1. Lower case subject line (test this, of course, but it's definitely proven true for us)
  2. Personalized subject & body
  3. Short and succinct
  4. Simplified signature which reads "Cheers, {first name}" (rather than "Cheers, {first name}, Content Marketer at Wishpond)
  5. Solution/Benefit oriented rather than product/technology oriented
  6. Social proof/case study
  7. Clarity and specificity in that social proof (X company got 1,348 leads over 24 hours by incentivizing and making it simple to share)
  8. Industry-based language (some industries, for instance, don't refer to prospective users as "leads." Doing so will immediately result in lost trust).
  9. Clear CTA of "Reply."

Many of these lessons (learned and implemented firstly and primarily in the Sales emails) were applied to the other templates in this article.

Since implementing these email templates (or ones like them) as well as a [complete segmentation strategy] Wishpond has seen about a 300% reply rate increase for sales emails to between 10 and 15% (depending on industry targeted).

These email templates require you to have the following lead information:

  • Lead's first name
  • Lead's company name
  • Lead's industry (can be data-mined from company name)

Those are the only merge tags we'll use. Everything else will be customized by your business based on your email-gated content, target industries, the service you provide, etc. But ultimately, proven templates like these can save you so much time and energy hopefully you won't mind spending a day adding the specifics.

Wrapping it Up

Hopefully these email marketing templates will find their way into your business' sales funnel and improve your conversion rate, lead nurturing, influencer outreach and onboarding rates. They have for us.

Have you used email templates like these before? Do you have any recommendations for other readers or are you looking for any other marketing emails?

Written by James Scherer

James Scherer is the content editor at Wishpond. When he's not writing or designing for Wishpond he's risking his life biking around the city. Reach out to him on Twitter @JDScherer.