33 All-Star Popup Examples and 5 BIG Lead Generation Takeaways


Website popups are one of the most effective ways to convert your inbound traffic into valuable leads for your business. There’s no debate.

You might say, “But popups are so annoying Jordan, that can’t be!”

If you’re spending time and money, building a stunning website to attract your target audience, you’d like to do the most you can to see a ROI, right?

Let’s imagine this scenario…

You’re a bike store owner.

A prospective customer, Mike, is in the market for a new road bike. He won’t spend a dollar before he does some research, so he heads to Google to search up the top 10 best road bikes on the market. Mike lands on a website which ranks their 10 favorite road bikes and, from there, clicks a link to your website for more information about one bike in particular. He navigates around on your site, reads a bit of the information you have and leaves.

A couple months later his bike finally breaks down and he purchases a new one and doesn’t even consider your business. Interaction over, opportunity missed.

As a result of this lost business you can’t feed your family with that sweet bike revenue, they resent you and have to live in a van down by the river — all because you didn’t use a website popup.

Mike, being the savvy shopper he is, wanted to shop around and see what road bikes were out there. When he arrived on your site, he was only focused on the bike information and nothing else. There was nothing set up to prompt him to come back when he was ready to make a purchase.

If there had been a popup offering him 10% off his first purchase, for example, you would’ve had a chance to capture his information and the prospect of continuing the bike purchasing conversation further.

Mike would’ve had an extra incentive from the discount to buy from you as well as prompts in his email inbox to remind him that your store exists.

When he was ready to buy, there would have been a far greater chance that he would claim that discount or consider shopping with your store before going elsewhere.

No van down by the river.

That’s the power of using a popup on your website.

It’s no secret that we at Wishpond are fans of the almighty website popup. That’s why for this resource I’ve scoured the internet to pick out 32 of my favourite popups from some of my favourite brands, to help inspire you and fire up your lead generation strategy.

I’ll explain why the offer, communication and design makes each popup effective for the brands that employ them.

Let’s get into it!

Hold on, what types of popups are there?

  • Click Popup: Different from the other popup types below, click popups are an option for your page’s links. Instead of directing your visitor to another page, a click popup can present something like a form right on the spot. Click popups work well because they decrease the chances of your visitor leaving after they’re directed elsewhere. Read our article “How We Doubled Blog Lead Generation with Click Popups” for more.
  • Scroll Popup: Scroll popups work by “popping-up” when your visitor has scrolled down a specific amount of your page. Once they’ve explored 50% of your blog post, for example, you might ask them to subscribe to your email list.
  • Timed Popup: Depending on your business (many affiliates have found more success with a 10-15 second popup), timing your popups can have a huge effect on conversion rates. Most case-studies agree that the optimal time for your popup is less than or equal to 60 seconds after a visitor has entered your page. Test this for yourself.
  • Exit Popup: Exit popups show themselves when a visitor moves their cursor towards the close button on the window or tab. It is a last ditch effort to persuade visitors to continue exploring the site or finish their checkout process. Exit popups are commonly used to decrease what ecommerce folks call “shopping cart abandonment.” An offer like an extra 10% off to complete your purchase is one example. You want to be sure that when you’re in your form builder to leave room for an offer.
  • Entry Popup: This type of popup appears as soon as a visitor arrives on your page. If you’d like to present something like a promotion or an exciting offer right when a visitor arrives, an entry popup is your best friend. An entry popup can be used to alert a visitor of your summer sale or a brand new ebook before they explore your website.

32 All-Star Popup Examples

What We’ve Learned: Actionable Popup Takeaways

Popup Takeaway #1: Focus on Value Above Everything

The most successful marketing strategies hold value above everything else when it comes to their website popups. Popups can be a tricky strategy to get right as they must be effective enough to convert visitors but not annoying enough to shoo them away.

If your offer isn’t providing the value it promises you won’t see many opt-ins and plenty of unsubscribes.

There isn’t anything more frustrating for a visitor than submitting their personal information and not receiving what was promised.

If you’re offering an ebook that promises to teach you “how to improve your Instagram strategy,” it better come through on that promise.

Businesses need to create or find a unique selling proposition that compels visitors to subscribe.

  • Ebooks
  • Access to an exclusive community
  • Free templates
  • Free resources
  • Discounts or promotions

If no one is subscribing or too many are unsubscribing, your offer or lead magnet is not valuable enough to accomplish its goal.

Popup Takeaway #2: Location Is Crucial

The type of popup you use on your website should align with your marketing and business goals.

Are you an ecommerce business aiming for more sales? Place your popup on the front page so your visitors are aware of your current promotions before they begin shopping.

Are customers leaving during checkout? An exit popup can lower your shopping cart abandonment by 3-5% percent.

Your popup should be used as a tool to grab the attention of visitors at the highest-converting point of contact. A company blog, for example, can offer up subscription to their email list in exchange for a relevant ebook or publishing alerts for their high value content pieces.

Depending on your type of business there will be places that popups will be most effective. Reevaluate your goals and see where a popup can give you a boost.

For more on optimizing your popup locations, check out my article Ranked: Best and Worst Locations for Your Call-to-Actions.

Popup Takeaway #3: Relevancy Goes A Long Way

Popups see a much higher conversion rate the more they relate to the content on the page.

When you’re exploring the recipes on BlueApron the popup will offer to send you recipes for free. If you’re reading about PPC tips on WordStream they’ll offer their ebook on 7 tips to decrease your PPC spend.

It’s all about context.

Take a look at the popups you are using on your website. Adjust the communication on the popup so that it references the content or topic on the page.

The more your language and positioning matches the content your users are reader, the more likely they will be to convert on your popup.

This is, at the heart of it, why click popups are so incredibly effective, and can to convert 100% better than landing pages.

Popup Takeaway #4: Test Your Messaging

This is a big one.

The language and communication you use on your popup plays a huge role on how well that popup converts your visitors.

How does well does the communication on your popup match your brand voice?

Does it communicate your offer in a way that is appealing to your target audience?

It helps to use a tool, like the Wishpond popup builder, which allows you to A/B test your popup. This way you’ll be able to see what kind of messaging is most appropriate for your audience and compare it against other language or strategies.

You’ll be able to test 2 headline variations against each other and see which appeals more.

The best marketers test as often as possible to improve conversion rates quickly.

Popup Takeaway #5: A Clear and Defined CTA Works Wonders

A clear and defined call-to-action can be the difference between a low or high-performing popup.

When the popup on your website displays and your visitor reads the text, the CTA needs to communicate exactly what is going to happen next.

The last thing you want is your visitor to be hesitant or confused before they’re redirected elsewhere. Your CTA must match their intent and expectation.

Imagine the scenario, your popup displays your offer to subscribe to your email list and download your free value-packed ebook. In your opinion, which CTA better matches your visitor’s intent, “Learn More” or “Download Your Free Ebook”?

The latter definitely matches the expectation and intent of your visitor better, therefore would command a greater conversion rate.

Audit your popups to make sure your CTAs match the intent and expectation of your visitors to maximize your conversion rates.

For more on optimizing your popup’s CTAs, check out “The 25 Best Words to Use in Your Call-To-Action Buttons” or “7 Landing Page Call-to-Action Formulas for Higher Conversions.”

Does your website use poups?

How are they performing for you?

What are your favourite tips for creating a high performing popup?

Weigh in below and share your opinions or tips!


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