6 Ecommerce Popup Templates You Can Use Today to Drive Reliable Sales

Are you struggling to drive sales with your ecommerce business?

You’re putting in serious time, energy and resources driving the few visitors you do get, so when 90% of them don’t buy, it can be seriously depressing.

You need to be doing everything you possibly can, and implementing the most cutting-edge strategies, to drive reliable sales with your ecommerce business.

That’s where ecommerce popups come into play – a new strategy to turn visitors into leads and customers effectively.

This article will show you six of the most impactful ecommerce popups – six easy-to-add strategies to drive reliable sales.

#1. Direct Traffic with a “Browse New Arrivals” Popup

Want to start driving sales with this popup?

To start using this popup template right away, click here to sign up for Wishpond (free, with no credit card required) and get rolling with this template right away.

How This Popup Works to Drive Sales

This popup directs visitors to your new collection or products, and (once there) the “newness” and exclusivity increases sales.

The idea of something being “new” inherently improves its subjective value. People ascribe more worth to something which is new (even if there’s no real difference between the previous model). That’s why people buy new cars, even when the 2015 model is just as good.
Being “first,” also increases the feeling of exclusivity. Everybody likes being first.

“A region in the midbrain (substantia nigra/ventral tegmental), which is responsible for regulating our motivation and reward-processing, responds better to novelty than to the familiar.”
Source

In other words, people are excited and motivated to act when exposed to novelty.

Driving your website visitors to your new products will result in more sales than your older lines (provided the new stuff is relevant to them, but more on that later).

#2. Direct Traffic with a “View Daily Deals” Popup

Want to start driving sales with this popup?

To start using this popup template right away, click here to sign up for Wishpond (free, with no credit card required) and get rolling with this template right away.

How This Popup Works to Drive Sales

Offering a promotion with a deadline has shown to increase conversion rates by almost 1000%.

So directing your website visitors to a daily (or weekly) deals page, with promotions that will expire soon, is a fantastic way to to increase sales.

To successfully run daily deals, you’ll need discount codes:

To create a coupon or free shipping code in Shopify, click here.

To create a coupon in BigCommerce, click here.

To create a coupon in Magento, click here.

My recommendation would be to take few minutes a few times a week to update a promotion landing page on your website with a few discounted items.

You can pause and publish the same entry popup or welcome overlay to show only when you have a live “daily deal” page. And you can edit and re-publish the same promotion page whenever you need to update it.

3. Redirect Visitors with an Exit-Intent Popup

Want to start driving sales with this popup?

To start using this popup template right away, click here to sign up for Wishpond (free, with no credit card required) and get rolling with this template right away.

How This Popup Works to Drive Sales

This popup will only show when someone moves their cursor outside their browser window, meaning it will only show when someone is looking to exit or go back to a different page.

It’s a pretty aggressive strategy, don’t get me wrong, but you have to remember…

Your exit-intent popups are only showing when your sales funnel has already failed.

If you’re segmenting your website visitors correctly – driving them to relevant products with a clearly-communicated reason to buy. If your products look great and your checkout process is simple and easy-to-complete, nobody will ever see this exit-intent popup.

But even so, let’s make sure you follow a few simple guidelines to avoid annoying people with your exit popups:

  • Only show when someone has shown clear interest. The popup above only shows when someone has already put an item in their ecommerce shopping cart. This is something they do want to buy, but (more often than not) they’re leaving because of unexpected costs.
  • Clearly communicate value. The popup template shown above offers 15% off the price they’ve seen in their shopping cart.
  • Give a clear option to exit. WIshpond’s popup templates, for instance, all have a visible “x” in the top right corner. You can also choose to have a popup close when someone clicks on the background behind the popup. This is an easy to way to reduce the annoyance people experience (and increase the chance they’ll come back).

#4. Direct Visitors to a Sales Page with an Entry Popup