10 Tips to Create the Perfect Instagram Bio to Get a Bigger Audience


If you’re going to use Instagram properly, you’ll need a great bio.

Bios can be tough to write and there are only so many things that can fit into a few sentences worth of space. Whether you are running a personal page or a social media page for your business, your Instagram bio will be the very first thing a new follower will come across on your Instagram account.

In order to make someone new decide to follow you, you will have to present them with a few reasons why. Some of these can be included in your bio and they can really change the outcome of this first contact.

Here are some of the best tips you can use in order to create the perfect Instagram bio.

1. Use an eye-catching profile picture

Zendaya Instagram

One of the things that many people don’t think about when it comes to creating their Instagram bio is their profile picture. Thanks to the platform’s design, the profile picture is embedded in the bio and considered a part of it.

Your profile picture should clearly show your brand’s logo or a picture of yourself where you are easily recognizable. If you have created a following for yourself, you can even go ahead and follow Zendaya’s example; a not-so-flattering picture that will still show your character and fun side.

2. Choose a unique font

In case you didn’t know, you can use different fonts for your Instagram bio without an issue. While these are not provided by the platform, they can easily be found through various mobile apps and also online websites.
These special fonts help bring a fun twist to your bio and can help you showcase your character. You can use websites such as LingoJam’s Font Changer app for your mobile device and enjoy creating and choosing from a variety of fonts.

3. Mention your niche and skills

No matter the reason why your page is up and running, you can mention your niche and purpose through the light grey description in your bio. This can either be about a business, a personal blog, or anything else your page is meant for. Keep in mind though, that this feature is only visible through the Instagram app on your mobile device.

On top of this, you should try and include a few of your skills that are related to your niche. For example, if you are running a makeup-centered base you can include a sentence that mentions that you are a makeup artist or even a makeup enthusiast, in case you are not yet a professional.

4. Use parallel bars to separate sentences

Parallel bars can be a great way for you to separate everything you want to mention in your bio. They help give your bio a much cleaner look and help the potential follower get an easier understanding of everything you have mentioned about yourself and your brand.

5. Use the right Keywords

Keywords can be a great way for your profile to become easier to notice online. SEO keywords will help your profile appear higher in the result pages of various online search engines and help drive more potential followers your way.

You can use keywords sparingly in your bio in order to achieve this result. You can easily find the right keywords to use through tools and services such as Google Keyword Planner and the KeywordTool.

On top of this, if you wish to reach a more international audience, you can still use keywords in a localized form through a translation platform such as TheWordPoint. This will help you make sure that you are using the right keywords for your bio in every situation.

6. Create and use a hashtag

Similar to keywords, hashtags are the best way to find what you’re looking for on Instagram. Not only can you use keywords that have been used and popular in the past but you can also create your very own keywords too.

A unique keyword will help you establish a better connection with your online audience and will motivate your new followers to join the trend and use it too. Making it visible through your bio will make it much more likely to be clicked on and used.

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7. Use emojis

If you thought that emojis will make your Instagram bio seem less interesting, you might want to give it another thought. Emojis can perform well with both younger and older audiences and there definitely is an emoji for anything you wish to present.

Emojis can help add a fun element to your Instagram bio and allow your potential followers to feel more comfortable with you and your brand.

8. Include your favorite quote

Many Instagram influencers like to add a quote to their bios as a way of presenting something they believe in or abide by in their lives. A common theme between religious influencers is adding a quote of their favorite psalms as a way to showcase their faith and morals.

You can choose anything from a funny quote to something inspirational that speaks to you. There are really no rules in regards to the nature of the quote, so you can choose anything that has a meaning for you and you would like to share with others that come across your page.

9. Use a call-to-action

If you’re looking for a fun way to interact with anyone new that comes across your page, a call-to-action phrase could help you achieve just that. Call-to-action phrases are sentences which motivate the reader to share something about them or act on your call to action.

A simple example can be used with the help of your aforementioned, personalized hashtag. You can simply urge your new followers to share a picture on their profiles using your hashtag. This will help bring more attention to your profile and get your audience to participate more.

10. Mention useful information about your business

Last but not least, another thing you should consider including in your bio is some important information in regards to your business. Whether you work with other people or simply own your personal blog, it is a good idea to include a link to your website as well as your business email.

It would be best to leave out any more private information such as your personal email as you could always come across people that could take advantage of your will to be open with your followers.

Additionally, you can also include your business’s working hours and the phone number your potential customers will be able to call for more information. All of these details will help add more credibility to your brand and make your business seem more reliable and professional.

Creating the perfect Instagram bio based on your individual needs

Whether you’re new to the Instagram community or not, creating an effective and interesting bio should not be your biggest worry. There are a few simple tips and tricks you can follow in order to help shape it into a successful piece of written content.

Depending on the focus of your page and your niche, you can make it appear more serious or more approachable. Since it is the very first thing a new follower will come across on your page, paying enough attention to how you shape it will definitely help play a big part in their future involvement with your brand.

Which of these tips do you consider to be the most important when it comes to creating your Instagram bio?


Erica Sunarjo graduated from South Texas College majoring in Marketing and Creative Writing. She used her knowledge to make a difference in the realm of business copywriting and invested heavily in traveling and language learning.


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