2020 Marketing Playbook: 20 Tips to Keep You Ahead of the Curve
You’ve probably seen new blog articles using buzzwords like “marketing 2020” or “2020 marketing trends”, and it can be a task trying to decipher which marketer’s article is giving gems and who’s rinsed and repeated last year’s predictions as something new.
Instead, Wishpond’s marketing team did the reading and skimming for you. We’ve searched the web and read the best 2020 marketing trend, statistics, and predictions worth putting on your radar.
Here’s your 2020 marketing playbook jam-packed with 20 brand statistics, strategies, and predictions to keep you ahead of the curve!
1. Facebook Marketing Trends
What would a 2020 marketing playbook be without the social media giant Facebook?
Facebook still reigns supreme as the leading social platform, reaching approximately 61% of internet users (Facebook, 2018). Since acquiring Instagram and Whatsapp last year, Facebook now has the holy trinity of communication, social media, and social selling at its highest point.
It’s also no secret that Facebook’s organic reach for brands has declined significantly with its global growth. In 2018, CEO Mark Zuckerberg announced that the company would continue to reduce the organic reach of branded content published on Facebook Pages. Brands saw a 20% drop in 2017, and it’s spiked to 34% in 2019, as you can expect, that number will increase through-out 2020.
So how does a marketer increase sales and awareness when Facebook is actively putting roadblocks in against their organic?
By using Facebook ads.
You’ll have to pay to be seen by your target audience. Which brings us to Adespresso’s article on crafting the best Facebook ad reports and critical steps to using your ad game for 2020.
If you’ve ever used Facebook analytics or reports, you’ll notice that they’re always removing or adding metrics (you need or don’t). Instead, Adespresso shows you what’s what, which metrics and reports you should focus on to make the most out of your current and next Facebook ad budget. Along with fresh updates for 2020 so you’re on track with Facebook’s new features.
Hint: If you market heavily with Facebook bookmarker Adespresso, it’s one of the best Facebook marketing resources around.
2. Video Marketing Trends
Approximately 78% of people watch online videos every week, and 55% view online videos every day.
Think about it; YouTube is the second largest search engine in the world, people are watching and creating more video content than ever before, and beyond 2020 it’s expected to continue to grow exponentially.
Video Marketing is here to stay and to prove it, along with all the other content marketers, like myself, I found the holy grail of video marketing stats by Zidivo.
Get detailed statistics on online growth with video, video’s ROI, the future of video, and customer engagement. Use it to add credibility to writing or guide your next video marketing strategy.
3. Landing Page Trend
With 61% of online marketers stating lead generation and website traffic as their biggest challenge, a landing page is no small thing.
Creating a beautiful landing page is easy, especially when you’re using Wishpond’s Landing Page editor., however keep in mind that just as your website, your landing page needs to be updated and optimized for sales and traffic.
Moosend has a list of the best landing page trends that will inspire you to create or change your own. They use real-life examples to show you why they work and how you can replicate the same success for your landing page.
4. Customer Experience Trends
Marketing and technology may change with the times, but customer services and experience will always be constant. The demand for it increases along with the need for personalization.
Customer experience (or CX) is what keeps a current customer loyal, and new customers hooked, without it, you’ll be left with bad reviews and a dip in sales. Don’t you believe me?
About 86% of people will hesitate to purchase from a business that has negative online reviews.
Writer Toma, from Super Office, highlights in-depth how good and bad customer experience affects price points, sales, and brand reputation.
If CX plays an essential part in your 2020 plans (and it should!), use this article to stay ahead of the top customer experience statistics in the upcoming year.
Take it from me; it’s not an article you should be sleeping on!
5. Instagram Marketing Trends
Whether you’re a seasoned digital marketer or a business owner overcoming an Instagram learning curve, Hootsuite’s article on 37 stats that matter can help you to build a better Instagram marketing strategy.
Take a deeper look at Instagram through detailed consumer data feedback, general statistics like “1 billion people use Instagram every month,” that proves that Instagram is a worthy social media investing.
Or find statistic gems like" 62% of people say they have become more interested in a brand or product after seeing it in stories, pointing out the fact that Instagram stories should be placed in your content marketing strategy.
6. SEO Marketing Trends
Article: The Definitive Guide To SEO In 2020
Backlinko has outdone itself again as the leader in SEO guides, tips, tricks, and marketing (next to Moz, of course). No other 2020 SEO guide or article can even come close to this type of rich SEO content.
This eight-chapter (plus a bonus) guide covers the following topics:
- Domain Authority 2.0
- The Rise of Visual Search
- Video Continues to Surge
- Voice Search Optimization
- Optimize for Featured Snippets
- Master Search Intent
- Combat Decreasing CTRs
- Backlinks Are Still Key
- Bonus: Quick SEO Tips for 2020
You’ll begin to understand why and how to apply these SEO tips with real-life examples, step by step instructions, and interlinks to comprehensive guides to expand your SEO knowledge even further.
I know I said it once, but I’ll say it twice, this article is hands down one of the best SEO guides for 2020 to ever come across your screen.
7. Affiliates & Referrals Trends
Affiliate marketing has a negative connotation to its name as being sleazy and complicated. Still, when it’s planned and executed right, it’s one of the best passive and active ways brands can increase sales and brand awareness. About 81% of marketers and 84% of publishers leverage the power of affiliate marketing.
It’s a game worth playing for the long haul.
Smart Blogger Leanne boldly states that this “article is going to become your new Bible.” And by right, it should!
This guide is perfect for beginners and intermediates who need to brush up on new tools and techniques to improve their affiliate marketing strategy. It covers the following and takes a look at how brands have successfully launched and grown their affiliate program:
- What is Affiliate Marketing?
- How Does Affiliate Marketing Work?
- How to Start Affiliate Marketing in 4 Steps
- Affiliate Marketing Examples: 4 Types of Affiliate Products to Promote
8. Content Marketing Trends
Article: 8 Content Trends for 2020
Marketing without proper content is just noise.
When I was searching for a great content marketing article to add to this list, I got bombarded with top 10, 50, and 100 content marketing trends. But Convince and Convert’s article proved to be superior to them all, with just eight, yes, eight content marketing trends readers needed to focus on for 2020 marketing.
I’m here to tell you, eight of these content marketing trends are exactly what you need — no fluff, no build-up, straight to the point.
Content Director Megan knows best, and she breaks down each content marketing trend to show you that quality over quantity in content is one of the most valued approach brands could ever consider.
According to Convince & Convert’s content marketing consulting team, these are the eight most important areas of content marketing brands you should focus on:
- User-generated content
- A continued rise of video
- Voice-activated content
- B2C behaviors continue to impact B2B expectations
- Continued proliferation of messaging apps
- Augmented reality
- No more random acts of content
- Customer journey mapping
9. Digital Marketing Trends
Digital marketing is a fast-paced industry. It’s always moving on to the next best thing, tools, influencers, or growth hacks.
Marketers need to have their ears close to the ground.
But not every trend is worth mentioning. In fact, I read a lot of “digital marketing trends for 2020,” and most of them just seemed to brush the surface.
Amid all that clutter, I found Nidhi from Single Grain’s article. One of the most informative 2020 digital marketing trend articles I’ve ever seen.
This article covers the following topics with actionable takeaways, real-life examples, and links to related articles for further reading. You’ll see mention of:
- Video Marketing
- Programmatic Advertising
- Conversational Marketing
- Social Messaging Apps
- And a lot more!
10. eCommerce Trends
With over 12 million active eCommerce stores around the world, And by the year 2021, eCommerce is expected to generate $4.5 trillion in sales per year. That’s a lot of money.
This proves how much of a profitable but extremely competitive industry eCommerce can be for business owners.
Needless to say using the same apps, tools, and marketing strategies won’t help your online store to stand out against your competitors; instead, learn about eCommerce trends you can utilize to get ahead of the rest and increase sales.
Ali Dropship spares no features, trends or tools your eCommerce store will need from the beginning to the end of your buyer’s journey in 2020.
Here’s a list of a few topics are covered for this eCommerce Trends 2020 article:
- Selling through social media
- Chatbots and private messages
- Multichannel engagement
- Subscription-based models
- Topic clusters
- Easier checkout
11. Branding & Design Trends
As a marketer, we’re workload not only includes ads and quarterly budgets and copy/captions but the need for a sixth sense when it comes to branding and graphics.
Now, you might not need to dive deeply into the world of graphics, but a light refresher on the latest trends can help you to improve your brand’s online content.
You can also share this article with your graphic designing team and see if anything inspires them for their next project after all marketing is a team effort.
Tom from Creative Bloq leaves no stone unturned. He found the best graphic designing trends and examples to match the new wave of content 2020 has to bring. The article covers the following topics and more:
- Intensifying minimalism
- Abstract 3D and vibrant colors
- Type-only approaches
- Super-maximalist and ultra-minimalist
- Backlash against Insta-perfection
- Taking GIFs to the next level
12. Website Design & Display Trends
Article: Top 10 Web Design Trends for 2020
48% of people cited that a website’s design is the number one factor in determining the credibility of a business. Looks after all, do matter in the web design world.
Earlier, we spoke about the 12 million active eCommerce stores available worldwide. Well, there are over 1.5 billion websites in the world today!
Any website designs expert and can tell you that an outdated website means little to no sales — brands like Wayfair and ETQ have seen a dramatic increase in sales and customer engagement since upgrading their websites designs and interface.
Wix article covers topics ranging from grid layout, oversized elements, and tailored illustration. This guide takes into consideration every element your website will need for a fresh new look for 2020. Out with the old and in with the new!
13. Social Media Marketing Trends
We may have covered Instagram and Facebook, but we haven’t fully covered social media marketing as a whole.
More social media platforms are making room for brands to do more social selling. And why not? Approximately 78% of salespeople engaged in social selling are outselling their peers who aren’t using social media to sell.
This article tackles what social media changes brands should look out for and the best way to prepare for them. For example, Instagram will be removing likes, more augmented reality will surface in social media, and more.
With 76% of buyers are ready to have a social media conversation with potential providers, knowing the in’s and out’s of social media marketing trends for 2020 and beyond seems like a smart move.
14. Social Media Listening Trends
Social media listening is the act of monitoring what’s said or mentioned about your brand online (this can be review sites, social media, even your website). Search Engine Watch’s article covers the best of the best when it comes to social listening and marketing.
What customers have to say about your brand, good or bad, can affect your online reputation with potential customers. Sentinoe found that social monitoring helps brands increase their activity rate by about 25% and decrease reaction time on social channels by 50 minutes.
If you’re a beginner, then tools like Google Trends, hashtags, and checking your mentions on social media are always the right place to start. But if you’ve exhausted those tools and your brand’s social media presence has grown massively, then you’ll need to start thinking about investing in social listening tools made for marketing pros.
15. Mobile Marketing Trends
Let’s admit it, it’s 2020, and we live on our phone. Our payments, purchases, entertainment, and communication are all tied to our phone. There’s a lot more to consider to make a well rounded mobile site.
Mobile data traffic around the world is projected to increase by 700% between 2016 and 2021. That means more mobile integration, chat, mobile icons, and apps will be produced and marketed through that time spam.
Optimizing your website for mobile is just the beginning, app creation, and SEO via mobile is a whole new plain field. Without getting too technical, Right Mix Marketing’s mobile marketing article lets you see the mobile marketing trends in action for yourself.
16. AI and Chatbots Trends
Chatbots may not be new to the digital marketing scene, but it has evolved. Chatbots have become an integral part of lead generation and customer service. Over 50% of customers expect a business to be open 24/7. And about 80% of companies are expected to have some sort of chatbot automation by 2020.
What’s to come for the Chatbots industry, growth, and features in 2020?
Chatbots are now powered with AI and advance customer data to do more than provide an automated response. Now chatbots can answer essential HR and transactional questions for your employees. Be used on employee onboarding and provide standardized data for your IT team.
17. AI Marketing Trends
AI and Chatbots have been the two hottest topics for 2018, 2019 and now 2020. From Instagram and Facebook’s well-known changes in their algorithm to brands sending hyper-personalized emails for increased purchases.
Artificial intelligence has come into the mainstream because it allows us to make sense of an increasingly large amount of data in real-time. AI is tackling old problems with new and faster solutions. This quick read will update you all you need to know about AI as a marketer.
AI is a powerful tool, but with great power comes great responsibility, this article tells you why.
18. Email Marketing Trends
Email marketing is timeless!
Email marketing campaigns were one of the first channels to use personalized messaging before other platforms. With specialized data and segmentation, emails can move past the “first name” tag and provide a more catered experience for potential leads and consumers.
It all starts with the right data and documenting your personalization success. Creating the right channel or medium to capture and collect consumers’ data to use for personalized emails using opt-in forms, popup, or gated content.
John from G2 Crowd breaks down four email marketing trends to add to your 2020 email marketing. If you need some help along the way why not sign up for our Email Marketing Master Class!
19. Influencer Marketing Trends
Influencer marketing is predicted to be worth $15-20 billion by 2022. It shows no sign of slowing down any time soon. Whether you’re considering it or you’re monitoring a campaign right at this moment, you still need to know what to expect for 2020. It’s time to demystify influencer marketing.
No social media brand could do that better than Later. Before 2016 the term micro-influencer had just started to trend. Now it’s all marketers talk about; influencer marketing is expanding at an extraordinary rate. Influencers are more tech, content and financially savvy; they understand the demand and impact they can make on behalf of a company’s name/product/
##20. Business Growth Trends
Researchers found that almost(42%) of new businesses shut their operations down because there was no market need for their products or services. If there was marketing, no one would know they needed your product. A lack of marketing leads to a weak or little to no online presence.
Whether you’re a business owner turned do-it-yourself marketer or you need to tick off items off your online marketing list, we found the perfect article for you.
As the name suggests, Snovi provides you with 15 marketing strategies and tools you’ll need to bring your business up to date for 2020 marketing. Listing strategies like Google My Business, video marketing, and email marketing.
This article isn’t a detailed guide, but it is a well thought out checklist marketers should consider using as they take a look at their marketing inventory or lack thereof.
Remember, a powerful marketing strategy should encompass your business values, value proposition, and critical demographics, among other crucial elements.
There you have it the 20 best 2020 marketing articles on statistics, strategies, predictions, and tools.
As we read through every article we quickly realized that the number one rule marketers should follow to stay current in 2020, personalization is no longer a choice!
It’s become an avid staple to every industry of marketing. As new marketing emerges, they all surround one focal point, personalization, and data.
As you apply the tips and techniques from each article to your marketing strategy, no matter what your sales budget or quarterly goals are, it must be tailored to solving your customer’s needs.
What’s one article or 2020 trend you think marketers should focus on to increase sales and success?