12 Holiday Marketing Tips: Contest Ideas

Need a few social media marketing tips for the holiday season?

Your customers are online, and they’re connecting with family and friends through social sites like Facebook, Twitter, Instagram, TikTok, and Pinterest. As a retailer, you need to be where your shoppers are.

How do you do this?

Think of original prize ideas and run contests and coupons directly on your social sites and your website!

Here are 12 social contest ideas to give your holiday marketing the boost it deserves.

Want to run a holiday marketing campaign? Get started by talking with an online marketing expert today!

Why Social Contests?

Social contests have proven to be an effective method of driving holiday sales. With contests and coupons you can:

  • Get immediate sales
  • Drive traffic to your eCommerce store
  • Generate email leads
  • Everyone’s on social – reach your market where they are
  • Deepen your brand loyalty
  • And lots more

Big brands are doing it… You can too.

holiday contest


Just a note about incentives before we get to the contest ideas…

The prize is key to gaining tons of contest participants – and ultimately driving traffic to your online store or in-store. Write down some prize ideas, evaluate them and choose a prize that connects with your target market and is brand-related to get the most out of your marketing campaigns.

Gift cards are one of the best incentives. Whether your cards are redeemable online or in-store, gift cards make a great prize for shoppers at this time of year. As most retailers know, when someone gets a gift card, that customer is likely to spend a little more at your store, too.

Popular products are amazingly successful at this time of year too. Make an email-gated contest, and giveaway your most sought-after item. I’ve recently seen a luxury handbag store get over 10,000 new Facebook Likes and emails – in one day. They gave away one coveted Louis Vuitton bag.

Okay, almost at the ideas…

12 Holiday Contest Ideas

At this time of year, everyone loves to get a great deal and take part in the shopping excitement. Hosting holiday contest campaigns gets your brand top of mind for shoppers in-store and online.

Social contests can be run on your:

  • Facebook Page
  • Twitter
  • Pinterest
  • Instagram
  • TikTok
  • eCommerce site
  • Website/ Blog

The Social contests at Wishpond are mobile optimized.

We also make it easy to email-gate your campaigns. We give you a social contact database for your lead generation, and we’ve just introduced email marketing automation – so you can set up really effective lead campaigns, nurture your new connections, and get more sales – even after the holidays.

From a technical perspective, our contest, sweepstakes, and coupon apps are super easy. You can have your campaigns set up and running live in about 10 minutes – really. So, it’s not too late to boost your holiday contest marketing – right now!

Here are 12 ideas to boost your holiday marketing…

1. Sweepstakes

Sweepstakes are easy to enter. Make the prize enticing to your consumer, email-gate it, and you’ll get lots of new email leads – and sales.

holiday contest ideas

3 tips for Sweepstakes:

  • Sweepstakes are easy for contestants to enter – all they need to submit is an email and/or Like and Follow
  • Run one sweepstake a day to encourage more engagement with your brand
  • Make your giveaway inclusive by offering many winners, with a small prize each (for example, 100 winners of a $25 gift card)

2. Photo Contest

Photo contests are a fun way to get user-generated content from your social consumers. Show your entrants’ photos together on your social sites to encourage a sense of community around your brand.

holiday contest idea

3 tips for photo contests:

  • Make your photos holiday-themed and related to lifestyle, to get User Generated Content (UGC)
  • Festive themes could include Christmas trees, home decor, homemade baked goods, holiday vacations, etc.
  • Include voting, so that the photo with the most votes wins – this encourages much more engagement with friends and family

3. Instagram Photo Contest

Instagram photo contests are a cool way to get your Instagram followers involved with your brand or product. Instagram is a mobile platform, with a youngish demographic – use photo contests on it to connect quickly with your consumers.

Instagram contest idea

3 tips for Instagram holiday contest ideas:

  • People on Instagram love to share their photos
  • Make a holiday-themed photo contest, that’s related to lifestyle or products
  • Set up a contest-specific hashtag for all entrants to use, to s