It isn’t easy starting an online store, especially in fashion. You have to think of many things, including maintaining sufficient stock, marketing your Shopify store, not to mention creating a website that looks good to potential customers.
While it’s enough to make you go grey, this article aims to make things a bit easier by giving you examples of successful Shopify stores to help you get inspired. These aren’t just any online stores, but a list of the best Shopify stores that are killing it in fashion eCommerce.
Ready to get inspired by these fashion Shopify stores? Check out the complete list below:
1. Alo Yoga
Alo Yoga is a clothing store specializing in exercise clothing that also offers beauty products and exercise equipment. The company also has a nonprofit called Alo Gives dedicated to bringing movement and mindfulness to kids of all ages. They also offer unlimited at-home yoga, fitness, and meditation classes for $20/month with a 14 day free trial on offer for customers to try it out.
With stores in New York and California, its online store mirrors its physical locations’ simple, clean aesthetic. One of the top Shopify stores, its website is easy to navigate, and its homepage features highlights of popular and new items that can be purchased directly.
Alo Yoga also incorporates a shoppable Instagram feed of user-generated content that features customers wearing its clothing. An additional marketing tactic they employ to drive sales is offering free shipping worldwide. Alo Yoga is a great example of how to run a successful Shopify store.
2. Jimmy Jazz
Founded in 1989 in New York, Jimmy Jazz is a retail chain with a selection of brand-name urban streetwear & sneakers for men, women & kids. Its online store reinforces this connection to streetwear & sneakers, with popular brands ‘Nike’ and ‘Jordan’ receiving their own space in the main menu alongside more traditional categories such as ‘Men,’ ‘Women,’ and ‘Kids.’
The eCommerce store uses its landing page to highlight upcoming releases while also promoting its current sales, popular items, and images from its’ Instagram account. Opting for a minimal design, the website design is clean and modern. The product page photography is simple, highlighting the clothing through the use of simple, white backgrounds.
To encourage sales, the store offers free shipping on orders over $100.
Rhone produces premium men’s athletic apparel and gear for every active lifestyle. Founded in 2014, the brand targets sophisticated, high-income, active men who look for activewear that is functional and attractive. They describe themselves as perfect for men who spend long hours at the office, on international business trips, climbing the highest mountains, or surfing the best waves around the world.
Its apparel has silver woven into the cloth creating permanent antibacterial and anti-odorant protection resulting in high-quality men’s activewear. For its website, the brand opted for a simple homepage that features its latest collection, an overview of the shops’ categories, featured items, best-selling items, and a link to its blog.
The homepage also informs customers about its rewards program, which offers free 2-day shipping on all orders, access to new products, and the ability to earn free gear when you shop. A final inclusion is a list of media outlets such as GQ, Forbes, and The Wall Street Journal that have written about business.
4. Motel Clothing
Motel Clothing sells clothes aimed at fashionable women. Available at physical stores such as Selfridges, Top Shop, Cult Clothing, and House of Fraser, the only place to buy Motel Clothing online other than ASOS is its eCommerce website MotelRocks.com.
Its eye-catching website design features colorful photography of its fashion, matching the bright and patterned designs of the brand. When entering the fashion store, visitors are greeted with a bold splash screen promoting its most recent sale. Scrolling down showcases the latest collections and allows customers to shop looks directly from Instagram.
Their product page design is a good example of putting the focus on product photography.
5. White Fox Boutique
Available exclusively online, Australia’s White Fox Boutique was founded in 2013 and offers apparel for women. The Shopify store sells everything from accessories to loungewear and is one of Australia’s best Shopify fashion stores.
White Fox Boutique’s website showcases their latest sale, new arrivals, and categories such as swim, tops, and dresses. The online store also includes highlights from its’ social media channels, TikTok and Instagram, and a selection of trending items.
Through the use of offers such as free shipping on orders over $99, White Fox Boutique is an amazing example of Shopify clothing stores that follow the basic rules of eCommerce marketing in order to increase customer conversion and drive sales.
6. Beyond Yoga
Beyond Yoga was founded in 2005 by Jodi Guber Brufsky, a yoga teacher and life coach who couldn’t find stylish athletic wear that complimented her body, yoga practice, or personal life outside yoga. It has grown to become one of the fastest-growing independent athletic apparel brands, increasing sales by 150% in the last two years.
The brands’ website design reinforces its’ inclusive, natural ethos, which is also mirrored in the photography featured on the website. The website directs customers to the top-selling items while also highlighting other items in stock.
The Shopify store is an amazing example of a brand showcasing its natural style while also educating its audience about its commitment to body inclusivity, its’ locally sourced & responsibly made apparel, and soft, high-quality fabrics.
7. Marine Layer
Marine Layer is a Shopify clothing store that sells apparel made from its own sustainable and soft fabrics. Founded in 2009 out of the idea of making a t-shirt as soft as from new as founder’s Mike Natenshon favorite t-shirt, the brand developed a fabric made from recycled beechwood, a self-sufficient resource.
An example of one of the best Shopify fashion stores, Marine Layer’s website is simple yet eye-catching, featuring only the newest collection, the newest items for guys and gals, and information about the store and brand. The photography is natural and colorful, tying into the island aesthetic of the brand.
To inspire customer confidence, the brand offers free delivery and free returns for customers unhappy with their purchases. This clever marketing tactic helps increase customer conversion.
Founded in 2013 by twin brothers Alex and Mike Faherty, Faherty is a clothing and lifestyle brand “about the beach.” Having started with swimming trunks, the brand now sells a wide range of clothing and accessories for men, women, and children.
Its’ website is an amazing example of one of the best Shopify fashion stores, with its simple and natural photography complementing its’ fashion online. Visiting customers can shop for new arrivals, get an overview of the main categories, and access the company blog directly from the homepage.
Just like many of the other top Shopify stores, Faherty offers free delivery on orders over $100, while first-time customers can take advantage of a 15% discount.
9. Under 5’10
Under 510 sell clothing for short men founded in 2017. This Shopify store allows men under the height of 5’10 to find properly fitting clothing by allowing customers to shop by their height. Currently selling bottoms, tops, performance clothes, and activewear, the brand’s Shopify store offers $10 off when you sign up to their newsletter, as well as free delivery and returns on orders over $100.
The homepage features the latest collections, a link to their sizing page, new arrivals, their latest podcast episode, latest blog posts, and a selection of customer reviews. Their eCommerce store is easy to navigate with the product page making it quick to choose the right size pants for your height based on waist and inseam.
A niche business, its Shopify store is designed to sell to a specific audience, and this online store does this well, giving much-needed advice to potential customers that may have had difficulty finding properly fitting clothing previously.
10. Pink Blush Maternity
Pink Blush is an online store selling stylish clothes for maternity and beyond. Their Shopify store sells everything from dresses to tops, bottoms, jeans to nursing clothes, and swimwear. Aiming for a clean and natural look, their website features their new collections, as well as main categories. They also encourage customers to tag them on social media by sharing images from their Instagram hashtag on their homepage.
The website is divided into maternity and women’s clothing, avoiding confusion and making navigation simple. Product pages highlight the style of their maternity fashion while also giving important information on model size to help customers make informed purchase decisions.
11. Fashionbarn Shop
Fashionbarn Shop is the best discount online store in New York. Selling everything from shoes to jewelry, accessories, clothing, home, and cosmetics, the eCommerce store has a huge selection of brands on offer.
Its’ homepage showcases its’ newest arrivals using eye-catching visuals as well as trending items at a discount. The Shopify store offers a 10% discount if you sign up for their newsletter and free delivery on orders over $100.
Although the site a vast number of products, it’s still easy to navigate thanks to the division of categories in the main bar, as well as the ability to search for specific products. Although not prominent, links to the brands’ various social media platforms are also included at the top of the page.
12. The Frankie Shop
Selling clothing, accessories, shoes, cosmetics, and lifestyle products, The Frankie Shop is the go-to place for unfussy, minimal, wallet-conscious styles. It features a fashion style that is designed to inspire the girl who enjoys affordable luxe-looking basics that connect with her city lifestyle.
This Shopify store is a study in minimalism. The store’s homepage features only the navigation menu, new arrivals, and latest collections. This simplistic design highlights the colorful, stylish nature of what the store has on offer.
13. Natural Life
Natural Life is a Shopify store selling Women’s Bohemian clothing and accessories. Founded by Patti Hughes in 1996, she was inspired by her mother, who always used to make things herself who grew into a small gift business.
Initially planned as a photography business, the company grew into its current shape through chance when friends and family started asking for prints of her own personal photos before she could even start photographing clients. This led her to create keepsakes such as magnets of her photos to sell, launching Natural Life.
The homepage of Natural Life’s Shopify store displays the fun, playful nature of the brand, with colorful, vibrant photography taking center stage. The latest sale and new arrivals are highlighted at the top of the page, with the rest of the homepage featuring selected items, links to their categories, images from their social media, and blog.
Launched in 2008, Ban.do was formed to design things that made people happy. The online store curates and creates clothes, accessories, planners, and more to make life a little bit brighter and a lot more fun.
This sense of fun is reflected in the homepage of the Shopify store. Fun, eye-catching designs draw customers into the current sale, new arrivals, and highlighted items. The page also tells users a little bit more about the company and links to social media pages.
15. Jed North
Jed North is an eCommerce store selling high-quality gym clothing. With ranges for both men and women, as well as accessories, the Shopify store offers rangers for yoga, loungewear, and gym. The website of this online store is minimal, with the homepage featuring large photography and buttons to shop men’s and women’s basics.
The remaining space of the homepage is filled with sales and the latest blog articles. This uncluttered design makes the website easy to navigate, with the navigation menu quickly allowing men or women to shop by collection or category.
Peppermayo is an online fashion store based in Australia selling the latest fashion, brands, and lifestyle trends. The company’s Shopify store is a perfect reflection of its style, with bold fonts and colorful photography matching the trendy tone of the brand.
Navigating the website is simple, with categories such as accessories, cosmetics, shoes, and clothing all getting their menu items. The homepage of the store features its latest sale at the top of the page, while scrolling down allows you to shop their social media stories, shop highlighted items, and view the latest social media posts.
Adika’s mission is to make sure you’ll be one step ahead of everyone else when it comes to your wardrobe. This women’s fashion online store is one of the best Shopify stores for a Gen-Z audience. The company produces stylish clothing for young women that don’t break the bank.
The website for this Shopify store perfectly matches the style of its target audience, with the photography relying on the nostalgic aesthetic of its customers. The front page of the online store features the latest sale, highlighted categories, new collections, and their Instagram feed.
Navigating their Shopify store is simple, thanks to the menu, which breaks their stock into categories.
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As you can see from the above examples, there isn’t just one strategy that works for having the best Shopify store. Depending on your target audience, you’ll need to adapt the design of your online store to match their style and tastes.
Of course, there are some marketing best practices that you should employ in your online store to increase sales. These include offering free delivery and returns and ensuring that your page is easy to navigate. But in general, ensuring that your page reflects your company is an excellent place to start.
What do you think of the Shopify stores I shared? Were you inspired by any of them? Have you seen any great examples of Shopify stores? Let me know in the comments below.