Available For: Web, iOS, Android
Though there’s a wide variety of scheduling applications available for pre-planning Instagram posts, our top pick is Later (formerly Latergramme).
A key thing to note when considering Instagram automation is that the platform doesn’t actually allow other apps to post on your behalf. This can be especially difficult if you’re used to using apps like Buffer or Hootsuite to schedule posts for Twitter and Facebook around-the-clock. Unfortunately for the automation-savvy, Instagram management can be a full-time commitment.
Luckily, however, Later makes it easy to stay on top of your Instagram schedule. The app, which syncs across your computer and all of your mobile devices, features a visual content calendar within which you’re able to schedule your posts. This calendar allows you to upload images from your computer, Google Drive, or Dropbox, and write a caption to be posted with the image. Due to the aforementioned limitations, Later won’t actually post the image when it reaches the scheduled time.
Images via Later
What it does do, however, is send you a notification on your device reminding you to post. It streamlines this process by copying your image straight to Instagram along with your caption - so all you need to do is hit “post.” That’s about as easy as it gets when it comes to automating your Instagram posts.
Use Later on your business account to optimize your post timing and to spread out the frequency of your posts in order to reduce flooding followers’ feeds and to maintain a relatively consistent content schedule.
If your business uses a particular hashtag, Later makes it simple to search through posts with this hashtag, so you can feature user-generated content on your own profile. The app even offers DM marketing tools to help your business connect with customers through Instagram (and Twitter) direct messaging. All in all, I’ve found Later to be a great, fully-featured Instagram scheduling tool, with its functionality gated only by Instagram’s own limitations.