Chapter 10: Conclusion and Further Reading

So that's that: just about everything there is to know about Facebook Ads.

We've gone through introducing you to Facebook Ads, taking a look at costs and bidding, placement, structure and design, targeting (both basic and advanced), conversion tracking, testing, making ads affordable and (finally) converting ad traffic into leads and leads into sales.

To download the 2016 Facebook Ads Guide for Free, Click right here.

To learn more about how Wishpond's lead generation platform can help you get the most bang for your advertising buck, sign up for a "Free-Forever" Plan and learn more.

Further Reading

Written by James Scherer

James Scherer is the content editor at Wishpond. When he's not writing or designing for Wishpond he's risking his life biking around the city. Reach out to him on Twitter @JDScherer.