50 Essential Social Media Tools For the Modern Marketer

Just like Batman's tool belt, a social media marketer's toolbox is equally important. Neither fight crime or publish tweets without it.

Since social media barged its way into our lives there have been thousands of social media tools released into the wild.

While you may have started with a simple tool like Hootsuite to manage your social channels, there are now an overwhelming number of choices. A quick search tells me there are over 200 apps on the Google Play Store alone to help you repost photos on Instagram. With so many options, how can you determine what tools are the absolute best?

Thankfully we've experienced the same problem. Overtime and through plenty of trial and error we've figured out what tools actually make an impact. We use these tools for ourselves and recommend them to others who need help. Here is our list of the 50 best social media tools for social media marketers.

Social Media Management

1. Buffer

Buffer is our social media management tool of choice here at Wishpond. In addition to its clean interface and unparalleled user-friendliness, Buffer provides great insights to help any marketer make the most of their social media marketing efforts.

2. Hootsuite

Still surprisingly the gold standard for social media management tools. Hootsuite allows you to schedule, track, and collaborate on your social media accounts. It’s particularly good for large organizations or agencies who manage multiple accounts and pages.

3. Nuvi

Used by brands like Uber, Chevron, Nissan, and more, Nuvi is a social media marketing suite that is unique in its stunning social media data visualizations. Nuvi simplifies social media data reporting and monitoring, so marketers can focus on shaping their social media strategy.

4. MeetEdgar

MeetEdgar is one of the leading social media management tools for small businesses and entrepreneurs. MeetEdgar provides an effective way to schedule and organize content and automate publishing. With automation features, MeetEdgar automatically generates social media updates for your content and posts them even when you get to the end of your content queue.

5. Post Planner

Post Planner claims to apply science to social media and content to identify the best content for your audience. Users can browse Post Planner’s recommended feeds to discover new content, and its algorithms measure data from previous posts to predict future engagement and help shape social strategy.

6. CoSchedule

Though CoSchedule is actually a full-fledged marketing calendar, it’s a great choice for social media marketers as well. By linking all of your platforms and managing them from CoSchedule, you’re able to plan, promote, and execute your entire strategy from a single tool.

7. Sprout Social

Sprout Social is a social media management platform that features a Unified Smart Inbox to streamline social engagement. It also offers customer support features like tasks and Helpdesk, and team collaboration tools like live activity updates.

8. Later

Later is the quintessential Instagram post scheduling app, used by brands like GQ, Yelp, and The Huffington Post. Later features an intuitive calendar view, bulk uploading, and a search function that makes it easy for Instagram marketers to find and repost engaging content.

9. Tweetdeck

Tweetdeck, now owned by Twitter, is a simple and fully-featured dashboard for Twitter. It organizes feeds, notifications, messages and more using an easy-to-follow column view, and supports management of multiple accounts, making it perfect for the social media marketing enthusiast.

10. Rebrandly

Rebrandly is the most advanced link shortener for creating branded links and custom short URLs. Behind every piece of valuable information you share online, there’s a link. Every one of those links is an asset to your company. With Rebrandly you are able to put your brand on your links.
Let’s take a look at some of the benefits of using Rebrandly: Branded links can drive a higher click-through rate, enhanced brand awareness and visibility and increased link trust.

11. Canva

Canva makes it easy for anyone to create gorgeous images. It features multiple fully-editable templates and a drag and drop editor that gives even the most visually-illiterate marketers the ability to design great visual content for sharing on social.

12. Pablo

Pablo is another visual media tool, created by Buffer, With over 50,000 images and a simple drag and drop editor with over 25 fonts, Pablo is one of the easiest ways to create engaging images in different sizes for every social network. Pablo even features several filters to make your images stand out.

13. Pexels

When you’re looking to create visual media to share on your social platforms, Pexels is the perfect place to find free, beautiful stock images. The site searches a multitude of stock image sites so you’re always sure to find the images you’re looking for.

14. Easelly

Easelly is a tool that simplifies making infographics, which is important when you consider the impact of visual media on engagement. With its large library of templates, marketers are sure to find an infographic outline that suits their needs.

15. Infogr.am

Infogr.am is an infographic creation tool that helps marketers share and visualize data through over 35 charts and 200 maps. It features ready-made designs, GIF charts, and the ability to import data from Excel, Google Drive and Analytics, Dropbox, and more.

16. Piktochart

Piktochart is a visual media tool that simplifies the creation processes for infographics, reports, posters, and presentations. It features over 500 templates, tons of industry-specific icons, and integrations to make importing data a cinch. You can also check outVisme, a good alternative to Pikochart.

17. Adobe Spark

Spark is a web-based tool from Adobe that turns ideas into graphics, web stories, and animated videos. It simplifies these processes making it simple for creatives and non-creatives alike to create beautiful, engaging media in minutes for sharing on social channels. Spark also features three iOS apps so you can create on the go.

18. quickmeme

Love ‘em or hate ‘em, memes are some of the most viral content on social media. quickmeme provides meme templates that users can add text to, making it easy to share funny, captioned pictures of cats, or babies, or whatever.


GIFs have become an integral part of the social media experience - they’re everywhere. GIPHY is the web’s largest GIF database, containing all of the moving images you’ll ever need for sharing with your social media following.


20. Nuzzel

Nuzzel is a news-reading app that created a feed based on what friends are reading and sharing. This results in a feed with topics closely related to your interests and allows you to find prime content to share on social.

21. BuzzSumo

BuzzSumo is one of the best tools to determine what’s trending for certain topics or keywords. It provides data on the highest-ranking content, and allows you to look at people who have shared this content; this helps you identify and connect with influencers.

22. Feedly

Feedly is the news reader most of the content team uses here at Wishpond. Users can create and customize feeds based on their interests, and assigns each post a “heat score” that determines its engagement - making it a cinch to find out what’s hot and what’s not.

23. Quuu.co

Content curation is one of the most difficult parts of social media marketing - it can be tough to know what your audiences will like. Quuu takes the work out of curation by hand-curating content for you based on your audience’s interests that gets send to your Buffer account immediately.

Analytics & Insights

24. Audiense

Audiense (formerly SocialBro) is a tool that provides a wealth of social media insights. It helps marketers create segments, understand audience behavior, optimize engagement, and track and report both organic and paid campaigns in detail.

25. Mention

Mention is one of the best ways to monitor your brand across the web and social media. It monitors a multitude of channels in real time to provide users with live updates about their brands, and features competitive analysis, influencer finding, and automated reports.

26. Klout

Klout is a tool that analyzes your Klout Score - a measure of your influence on social media. The tool helps you create content that resonates with fans and followers, and suggests shareable content that your audience hasn’t seen yet.

27. Whatagraph

Whatagraph is one platform that syncs up with your favorite digital marketing channels and presents your data in one place. Integrate your social media and PPC ad platforms, use pre-made widgets to display marketing data automatically. Instantly see which campaigns, posts, or keywords perform the best. Make data-driven adjustments and watch their impact in real time.

28. Keyhole

Keyhole is a hashtag tracking tool that measures the performance of certain keywords on both Twitter and Instagram. It provides real-time analytics, influencer metrics, and suggests related hashtags to help drive discovery and engagement.

29. Crowdfire

Crowdfire is a social media management tool that allows you to manage followers on Twitter and Instagram. It provides insight into people who follow you, people who don’t, and finding inactive or influential users. It’s the ideal tool for maximizing the relevance and engagement of your followers on social media.

30. Instagram for Business

Instagram for Business is a feature within Instagram that allows brands to turn their accounts into Business accounts. This unlocks a “contact” button, business insights, and the ability to create ads and promote posts directly within the Instagram app.

31. Iconosquare

Iconosquare is an analytics and marketing suite for Instagram, and is used by brands including H&M, National Geographic, MTV, and more. It provides insights like follower analytics and engagement, Instagram post scheduling for multiple accounts, and photo and video contests.

32. SocialRank

SocialRank is a tool that assists users in identifying, organizing, and managing followers on Twitter and Instagram. It features follower sorting and filtering to help brands identify their most influential and most engaged followers.

33. Facebook Insights

Though Insights is just a feature built into Facebook’s Pages, it’s a tool that provides a wealth of analytics that are valuable to any marketer. In addition to showcasing impressions and engagement, Insights can be exported for further analysis.

34. LikeAlyzer

LikeAlyzer is an analytics tool that measures the potential and effectiveness of your Facebook Pages. It provides users with recommendations and feedback based on their Facebook Pages, and best of all? It’s totally free.

35. Engage by Twitter

Engage is a Twitter companion app for iOS that helps Twitter users grow and understand their Twitter audiences by analyzing real-time data to generate insights. It also features monetization options so influencers and brands can drive revenue through the platform.

36. #BePresent

#BePresent is an “experiment in social brand engagement” by Sprout Social. What does this mean for marketers? A free report highlighting your brand’s engagement on social media, including average response times and rates compared to other brands.


37. Facebook Ads

Facebook’s native Ads platform is the ultimate advertising tool. It uses the data the social network has collected over its lifetime (and believe me, there’s a lot) to allow advertisers to target audiences by interests, demographics, and more.

38. Babbly

Babbly is a social sharing tool that helps marketers boost their content to reach virality. It encourages users to share other users’ content to receive credits so they can post their own. If you’re confident in the quality of your content, Babbly can help you in both content promotion and curation.



IFTTT is an automation tool that supports a ton of different social media apps. It allows you to link multiple apps to automate tasks like saving Instagram posts to Google Drive, keeping profile pictures in sync across platforms, or saving Tweets to a Google Drive spreadsheet. The possibilities are limitless!

40. Zapier

Similar to IFTTT, Zapier is an automation tool that acts as a bridge between web apps. It features a huge library of apps, and supports complex linking between multiple programs. By making intuitive workflows that simplify processes, Zapier can help any social media marketer work more efficiently.


41. Wishpond

Aha! Wishpond is a great tool for social media marketers looking to increase engagement. Its social media contest tool is a foolproof way to reach more potential customers through social to skyrocket lead generation.

42. Typeform

Typeform is a free and easy-to-use tool that helps you create forms and quizzes. If you’re looking to create a simple and gorgeous form to get information from your social media followers, you’d be hard-pressed to find a better tool than Typeform.

43. Pocket

Ever read something on mobile that you want to share, and then have trouble finding it later? Pocket is a tool with extensions for desktop and apps for mobile that allows users to save links for later. It’s a simple tool, but it’s incredibly convenient and ridiculously useful.

44. Facebook Live

2016 saw the widespread rise of live video, thanks in large part to Periscope, and of course, Facebook Live. New content forms are always a good thing in social media, and live video is no exception. Facebook Live allows individuals and brands alike to connect with their audiences on a much deeper level.

45. Google URL Builder

Google URL builder is the simplest tool you can use to attach UTM tracking codes to the links you share on social. This gives you the ability to track metrics like traffic and visitor behaviour based on the places they came from, so you’re able to see how engagement varies on each of your platforms.

46. Respond

Respond is another tool from the Buffer team. It’s a software platform that links social media and customer support. It turns mentions, direct messages, and searches into tickets that reside in a single inbox, making it simple to consolidate customer service efforts.

Visual Media

47. Click to Tweet

Click to Tweet simplifies the task of promoting, sharing and tracking content on Twitter. Users write the message they want others to share and Click to Tweet generates a link that can be shared. This link automatically posts a Tweet and can be tracked.

48. Curalate

Curalate (formerly Like2Buy) allows marketers to make their Instagram feeds more interactive by linking photos to other locations. This makes it easy for followers to (for example) find product pages to shop for featured items.

49. Have2HaveIt

Have2HaveIt is another Instagram platform that lets brands to make their feeds shoppable. Though the tool only allows users to link to one location per Instagram post, it provides analytics and customer data that makes it easier to shape marketing strategies.

50. Yotpo

Yotpo is a marketing tool that focuses on generating real reviews for brands, with the goal of increasing brand equity and collecting user-generated content. The product is constantly introducing new features, including one that turns user-generated content and reviews into Instagram ads.

51. PromoRepublic

PromoRepublic is smart posting and monitoring tool. This publishing platform combines a library of 100,000+ visuals and hand-crafted templates for posts and a scheduling tool with a number of features which facilitates engagement on your social media.

Written by Carlo Pacis

Carlo is a Content Marketer at Wishpond who lives and breathes all things social media. He also has an obsession with music, sneakers, and coffee. Follow him on Twitter or Instagram @carlonathan.