8 Holiday Contest Guides With Examples, Ideas and Best Practices


Over the years and years we’ve spent running contests here at Wishpond, we’ve discovered and developed a hard-and-fast contest rule: run holiday contests.

Time and time again, we’ve found holiday contests consistently outperform their generic counterparts – holidays provide an “anchor” for your contests, making them feel relevant, topical, and engaging. This means more engagement, more entrants, and more leads and sales for your business.

This resource is a compilation of guides we’ve created for running contests for the top 12 holidays of the year.

If you’re looking for inspiration, ideas, and some tips for your next Christmas, Valentine’s, or Back-to-School contest, you’ve come to the right place!

1. Valentine’s Day

Valentine’s Day Contests: 25 Ideas, Examples, and Best Practices

This guide to Valentine’s Day contests gives you 5 real-world Valentine’s Day contest examples, 10 proven contest ideas, and 10 best practices to ensure your Valentine’s Day contest is a success.

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2. Mother’s Day

20 Successful Mother’s Day Contest Ideas You’ll Love

This article features five real-world Mother’s Day contest examples, amazing prize ideas and strategies, and 5 Mother’s Day contest best practices.

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3. Father’s Day

25 Father’s Day Contest Ideas Your Target Market Will Love

Our Father’s Day contest guide is an awesome breakdown on a complete Father’s Day contest marketing campaign. It covers essential contest elements, adding tools like popups and share incentives to your contest, running ads for your Father’s Day contest on Facebook and Instagram, and more.

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4. Olympics

30 Gold Medal-Winning Olympic Contest Ideas & Tips

Every two years, you have an opportunity to tap into the Olympics to create a contest that’s engaging, successful, and relevant to something on the top of everyone’s minds. This guide to Olympic contests gives you 30 tips for both the Summer and Winter Olympics.

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5. Back to School

4 Back to School Contest Ideas & Examples

This resource is a deep dive into 4 successful back-to-school contests run on Wishpond. We’ll give you the numbers and tell you everything these companies did to find the success they did. Back to School is one of the best times of year to run a contest – don’t miss out on this one.

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6. Halloween

5 Spookily-Successful Halloween Contest Examples Critiqued

Halloween is one of the best times of year for creative contest running. Halloween is amazing for lead generation and social media growth, especially when your business markets towards families. This article critiques 5 Halloween contests and gives you some great tips and best practices to run your own spooky sweepstakes.

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7. Holiday Season

5 Creative Holiday Contest Ideas & Examples

The holiday season is an amazing time to run a contest – it’s a buy-happy time that can get people thinking more about your products. This article covers 5 real-world contest examples from the winter holiday season, accompanied by 18 actionable tips you can implement for your own contest this holiday season.

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8. Christmas

30 Christmas Contest Ideas: Everything you Need to Succeed this Holiday Season

This is a big one. Christmastime signals “buy, buy, buy” and there’s no better time for your business to run a contest. This resource is a Christmas contest “starter kit” of sorts, featuring 30 headline/subheadline/image combinations you can use to kickstart your contest. Just copy, paste, and go.

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Hopefully, this compilation has given you ideas for your contest, regardless of the holiday you’re running a contest for. Looking for a holiday that’s not on here? Feel free to request it in the comments!


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