Shopping cart abandonment accounts for $4.6 trillion lost eCommerce revenue each year. If you have an eCommerce store, then you’re no stranger to shopping cart abandonment.
Shopping cart abandonment is the act of a potential customer visiting your eCommerce store, adding items to their cart, and leaves without going to checkout.
The average cart abandonment rate across all industries is 75% – that means 3 out of 4 visitors on your eCommerce site never turn into customers.
If left unchecked, this eCommerce plaque can slowly eat away at sales and turn away potential shoppers, so to help, here are 14 must-have shopping cart abandonment solutions you need to try today!
1. Get Rid of Unexpected High Cost
One of the top reasons most shoppers abandon their carts is the surprise of unexpectedly high costs, whether it’s taxes, shipping, or product fees.
It’s only reasonable that shoppers abandon their cart after seeing unexpectedly high prices. After all, when you’re shopping, all those little fees add up.
The best way to avoid this is to show all your costs upfront. Having a high level of transparency early in the shopping process helps build trust and avoid scaring off shoppers.
Another way to do this is to offer free shipping. But don’t just give it away. Make them earn it. Offer free shipping for orders over a certain price. Around 65% of consumers look up thresholds for free shipping before starting a cart.
Around 75% of consumers in the NRF study expected delivery to be free, which is up from 68% in the previous year’s report.
To get started, check out Practical eCommerce’s Guide on How to Offer Free Shipping without Going Broke
2. Use Exit-intent Overlays
An exit overlay (or exit-intent overlay) is a screen or popup designed to win back a reader’s interest before they abandon your website. It’s the last line of defense.
When it comes to exit-intent overlays, there are important design and overlay elements to consider:
- Time Your Exit Triggers: You don’t want to time your overlay too early or too late. It’s all based on your shopper behaviors, so test different exit-intent times to find the most optimum time. When does your user’s scrolling behavior or mouse movement signal the exit overlay to appear?
- Craft Your Exit Message Wisely: Your exit overlay should have a tempting offer. After all, this could be your last chance to woo your shopper back to check out. So either give them an incentive or discount to stay.
- Keep it Simple: Don’t try to write a book. The best exit overlays are concise and give the visitor a quick way to “x” out of the popup. Your visitors are in a hurry, so make every word count.
3. Use Instagram & Facebook Ads Retarget Customers
Social Media Retargeting ads allows you to show ads exclusively to people who’ve already visited your website but have not converted (meaning they haven’t made a purchase).
By adding a simple tracking pixel to your website, you can retarget website visitors who didn’t compete for purchase on your website through Facebook and Instagram. For example, if you decided that you’d like to shop for some skincare items for your next holiday gift and visited The Drunk Elephants website, then for some reason, you let it without making a purchase.
A few hours later, while you’re on Facebook scrolling through you’re feed, you’ll notice this ad below, retargeting you and reminding you to make a purchase based on the items you were interested in buying earlier. This is how retargeting works and why it works so well.
Maximize your ads for remarketing with Wishpond’s all-in-one marketing tools. Click here to get started.
4. Use Personalized Email Marketing
Email marketing is a great way to help redirect website visitors back to their cart. With the help of personalization, you help to make the experience more exclusive rather than general.
Instead of sending a generalized email with products they may or may not be interested in, you should send them what was left in their checkout instead. If that’s too advanced, then send the bestseller that you know are fan favorites.
Take a look at Dote’s email example below:
If you’re already sending emails, but no one’s opening them, there could be one or more reasons your email marketing strategy isn’t working.
Need help with your email marketing?
Book a free call to learn how our team of email marketing experts can help you create high converting email campaigns today.
5. SMS Remarketing
Social media isn’t the only place you can retarget customers back to your store. Using SMS remarketing as your main mobile marketing strategy, you can send messages directly to customers’ phones, capture cold leads, upsell existing customers, or engage with their already active audience.
Collect phone numbers with every order from past customers regardless of their country and location. Of course, it’s crucial to let them know that charges may apply based on their location. Use SMS remarketing to remind them to restock on their products or update them on sales.
Simple Texting suggests that there are a few types of people you can choose to retarget.
- Visitors to your site
- Existing customers
- Former customers
- Subscribers to your brand who have never made a purchase
Treat your SMS retargeting campaign like any remarketing campaign, have a clear objective, a message directed to a specific target audience, and a timely offer.
If you’re ready to try SMS remarketing, take a look at this detailed Guide on 5 Easy Steps for a Winning Sms Retargeting Campaign
6. Use Live Chat or Chatbot service
Having live chat support on your eCommerce store is essential when keeping customers on your website and lowering your shopping cart abandonment rate. Here’s why Forrester found that more than 41% of customers expect live chat on your website.
That’s simple because 42% of customers prefer live chat compared to just 23% for email, and 16% for social media or forums.
Even if people have to wait to speak to a bot or live person, shoppers feel safer shopping on your site because someone is readily available if they have an issue that needs resolving.
Now not all chat services are built equally, so when considering a live chat software to integrate into your online store or website, it’s important to answer the following question to narrow your options down to the best possible choice:
- How many people are on my customer service team, and how many people on my team will be operating your live chat?
- What integrated features should be available to help the customer service workflow easier?
- What’s the highest cost you would be willing to invest in your live chat software?
- Can this software or tool scale with your company, or are they limitations you have to consider in the long run?
Once you’ve answered these questions, you can begin searching for your live chat tool, you can also consider these helpful customer service guides as well:
- 5 Expert Ways to Increase Your eCommerce Customer Service
- 10 Best Live Chat and Popup Examples to Inspire Your Own
- Chatbot Strategy: 6 Ways to Transform Your Online Marketing With Bots
7. Create an Easy Checkout Process
Nothing turns customers away like an overly complicated checkout or a checkout with little to no thought placed in the design. Most business owners optimize every page on their eCommerce store but forget the last and most important page that converts, checkout.
Baymard Institute found that the average large-sized e-commerce site can gain a 35.26% increase in conversion rate though better checkout design. That’s to say that lost orders are recoverable solely through a better checkout flow & design.
Your checkout should be a seamless process. Here are some steps on how to make your checkout process as simple and user friendly:
- Make your checkout a multi-step process: The last thing you want to do is overwhelm shoppers with so much information, forms, and details. Don’t show everything at one time, or people will be overwhelmed and abandon. Show the steps with a tab or drop-down options but always keep the items in their cart and cost visible.
- Only ask for what you need: Ask for the minimum amount of information you need. Yes, you might want to sneak in a phone number or email, but after they’ve entered their shipping address, payment method, and shipping options, don’t push for anything more. Remember less is more when adding copy and text to your email.
- Give customers the options to create an account: If it’s someone’s first purchase with you, they’d like to be in and out without the commitment of creating an account. So allow them to have the option to create an account or choose guest check out.
- Keep the process super clean and neat: Use whitespace and eliminate any distractions. Remove headers, banners, and anything else that will distract your customer from completing checkout. Your checkout page should focus on one thing only, completing their purchase.
- Tell them what to expect: Next to keeping it simple, you also want to give them the information they need to check out confidently. For example, how long shipping will take, and if you offer free shipping or free returns, show that throughout the checkout process.
8. Multiple Payment Options
There are hundreds of various payment methods that shoppers use around the world, and depending on where you’re located, this may vary.
That’s to say, not everyone wants to pay with Paypal or with their credit card, use Amazon Pay or Apple Pay, or Afterpay. But if your eCommerce store only provides one or two payment options, then you’ve forced customers to turn away, causing shopping cart abandonment.
Instead, invest in adding multiple payment options to your checkout page or product page so that customers feel secure in purchasing from you. For more help check out these 11 Best Payment Methods For Your Ecommerce Site
9. Host a Giveaway
Hosting a giveaway is a great way for you to retarget customers and grab a customer’s attention. Entice them with the chance to win a gift card, one of your best selling products, or exclusive deals.
Giveaways can help convince people who were apprehensive about trusting your brand to try your products for free. Even if they don’t end up winning, you can turn contestants or entries into leads to remarket and convert into paying customers. Don’t believe me?
Enigma Fishing used a $150 Gift Card Giveaway that helped them to make $52,000 in sales. Wishpond helped Enigma Fishing select a compelling offer (in this case, a $150 gift card) and ran a sweepstakes campaign to capture interested fishing enthusiasts, and it did just that and more!
For more details, check out Case Study: How a $150 Gift Card Giveaway Made Over $52,000 in Sales.
Need help with your next giveaway?
Book a free call to learn how our team of contest experts can help you create a high converting social media contest today.
10. Use Video Marketing to Remarket to Customer
Sprout Social found that 64% of consumers want brands to connect with them. When customers feel connected to brands, they spend more, more than half of consumers (57%) will increase their spending with that brand, and 76% will buy from them over a competitor.
If you don’t share and connect with your customers, they’ll find someone else who will do it. Trust is a core human emotion when shoppers choose a brand or abandon their cart. Using video marketing across your online platform can bring across this emotion and show off the best features of your products much faster than email.
Take a page from NYX Cosmetics; they regularly post beauty influencers (influencers they partner with and customers who create great content) on their social media profiles for customers to build trust and make purchases from trusted sources.
11. Use Landing Page Built to Sell Your Products
Building landing pages that are made to sell, including a unique selling offer and sales proof design, can increase your conversions and reduce shopping cart abandonment.
With Wishpond’s Canva, we were able to create a stunning landing in minutes for The Scent Marketing that contributed to their Wishpond campaign that made The Scent Market over $34,000.
The landing page would be used to house customers who clicked on Facebook ads, emails, or social media content. This helps visitors to avoid being distracted by other features on their website, funneling through a simplified buyer’s journey.
Need help with your next product launch or collection ?
Book a free call to learn Wishpond’s team can help you create lead generating marketing campaigns today!
12. Add Online Reviews to Your Product Pages
An online review can sway customers from product pages to checkout or push them towards a competitor. So what customers have to say about your products has a powerful influencer on shopping cart abandoners. Around 72% of customers won’t take action until they read reviews.
Allow customers to add reviews to your product pages and website to encourage purchases. If you realize that a product has generated more negative reviews than positive ones, then it’s a key indicator that you should fix your product and not the reviews.
If your product pages have no reviews, then it’s a good opportunity for you to follow up with past customers, offer them an incentive for a review so they can make another purchase. For more help with using, obtaining customer reviews, check out these guides below:
- 7 Easy & Effective Ways to Drive Customer Reviews
- How to Leverage eCommerce Consumer Reviews For Higher Conversions in 2020
13. Provide Delivery & In-Store Pick Up
One of the top reasons people don’t follow through with purchases on your eCommerce website is that your delivery options and shipping cost aren’t appealing. You may have high shipping rates or limited delivery options.
Instead, give shoppers multiple options for delivery. Allow them to have in-store pick-up, express, or overnight delivery options. That’s why it’s so important to map out a defined shipping strategy on hand. If you’re not sure what to do or improve your delivery method, here are 8 shipping options to consider for your store.
Don’t forget to grab your FREE eCommerce Checklist so you can use it to ensure that your online store is ready to attract and generate sales.
14. Get an Expert to Build a Remarketing Campaign For You
Instead of figuring out the best way to remarket to fix your shopping cart abandonment rate through trial and error, let Wishpond do the heavy lifting.
With Wishpond, you get a dedicated Marketing Executive who will guide you through every step of your campaign process. Stay in the loop with industry trends, optimization techniques, and ongoing advice.
Kick back while Wishpond manages every step of the setup process from setting up your pages, importing your leads, and getting your campaigns live on your website.
Ready to get started with your all-in-one marketing tool to boost traffic, increase conversions, and revenue?
Shopping cart abandonment is a serious eCommerce plague that only seems to get worse. After all, as the world leans into eCommerce and online shopping, customers will have more brand choices and distractions to engage with daily.
It’s also important to note that finding solutions for shopping cart abandonment is one thing but putting it all into practice is another. Take action today, and start implementing these 14 simple but effective shopping cart abandonment solutions you need to try:
- Get Rid of Unexpected High Cost
- Use Exit-intent overlays
- Use Instagram & Facebook to Retarget Customers
- Use Personalized Email Marketing
- SMS Remarketing
- Use Live Chat or Chatbot service
- Create an Easy Checkout Process
- Multiple Payment Options
- Host a Giveaway
- Use Video Marketing to Remarket to Customer
- Use Landing Page Built to Sell Your Products
- Add Online Reviews to Your Product Pages
- Provide Delivery & In-Store Pick Up
- Get an Expert to Build a Remarketing Campaign For You
- 12 Must-Have eCommerce Features You Need to Increase Sales (+ Free Checklist)
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