As of August 2020, there are currently 427,676 Shopify stores live. You shouldn’t be surprised, Shopify is used in over 175 countries. With more people prepared to invest and shop with eCommerce stores, owning a Shopify store seems ideal.
Assuming that you’ve created a Shopify store, you’ll need to develop a way to drive traffic and convert visitors into loyal customers consistently. Without mastering your Shopify’s marketing strategy you won’t see exponential growth.
So, where do you start?
With these 25 proven Shopify marketing tactics to drive sales for your Shopify store!
1. Create Pop-Ups to Capture Leads
Creating pop-ups on your Shopify store is a well-known marketing tactic. Pop-ups allow you to capture emails from website visitors that you can remarket to by sending emails and deals.
Pop-ups are also called a lead magnets, the attract lead (which are potential customers), so you can increase your customer base whether or not someone completes a purchase on your website during their first visit to your Shopify store.
There’s a wide variety of pop-ups you can add to your Shopify marketing strategy. Here is a list of examples you can consider:
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2. Create Helpful & SEO-driven Blog
Having an SEO driven blog is one of the most understated Shopify marketing tricks in the book. Unlike other marketing tactics creating a blog provides massive returns in the long run and acts as an evergreen content staple for your Shopify store.
eCommerce Example: Press’s Squeeze Magazine
99firms found that search engines drive ten times more traffic to shopping sites than social media. To be found on search engines, you’ll need to up your SEO game. Doing that means creating content on a blog with a keyword strategy that will work in your favor.
After all this, Shopify Built a $389 Million Brand with Content, and so can you if you follow suit!
3. Tap into Influencer Marketing
Influencer marketing becomes a marketing staple for B2B and B2C companies like your Shopify store. When you use influencers to increase sales, you’re putting your product in front of the influencer’s audience and followers.
eCommerce Example: ASOS
Around 49% of consumers depend on influencer recommendations. Not only that but according to a Tomson study, businesses earn $6.50 for each dollar spent on influencers with the top 13% earning $20 or even more. Proving that with the right influencer for your marketing campaign can return ten folds for your marketing efforts
When it comes to working with an influencer, it’s all about picking the “right one,” you’d want to represent your brand. Don’t select an influencer based on the number of followers, but rather if their brand and values align with your Shopify marketing tactics and target audience.
If you partner with the wrong influencer, it can bring massive backlash and leave your current customer base with a bad taste in their mood.
Here’s a Wishpond guide on the 5 Instagram Influencer Marketing Trends You Need To Track.
4. Launch a Giveaway & Contest
At Wishpond, we know first hand how powerful a giveaway can be for sales. In fact, we found out how to use a $150 gift card giveaway to make over $52,000 in sales.
Adding contest or giveaways to your Shopify marketing can fast track your sales and brand awareness.
Here are four things to consider when creating a giveaway or contest:
- Let contestants know your start and end date, so they’re informed.
- Follow social media guidelines on Instagram or Facebook if you’re using them as your giveaway platform.
- Pick a prize your ideal target audience will be interested in getting. If it’s boring, you won’t see any entries coming your way.
- Promote your giveaway on all your online platforms, without it, your giveaway won’t get enough attention to drive results.
eCommerce Example: USANA Health Sciences, Inc.
If you’re not sure what kind of giveaway or contest to have, get inspired by these 50 Fun Contest Ideas You Can Use Today
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5. Highlight & Push Customer Reviews
Believe it or not, customer reviews drive sales. If it’s not a part of your Shopify marketing plan, that could be why people have been hesitant about buying from you. We found that around 97% of people read reviews for local businesses. While Podium found that 93% of consumers say online reviews impact their purchasing decisions.
When you’re shopping, even you’re affected by the lack of or the overwhelming response of good reviews a product has on a website. An excellent place to start is by allowing customers to add reviews to your product pages. Or you can send follow up emails after an order asking for reviews to post on your site.
eCommerce Example: Winc
If you’re not sure where to start here’s a guide on How to Leverage eCommerce Consumer Reviews For Higher Conversions in 2020
6. Send Shopping Cart Abandonment Emails
Shopping cart abandonment is when a website visitor comes to your site, adds things to your cart and leaves without making a purchase. The trick about shopping cart abandonment is that several factors can cause it.
Google calculated data from 41 different studies and found that the average cart abandonment rate is just under 70%. Even well-known brands have to fight that percentage to under 35-45% quarterly.
eCommerce Example: Kate Spade
Ready to start automating your shopping cart abandonment email campaigns?
Book a free call to learn how our team of marketing experts can help you to create high converting shopping cart abandonment email marketing campaigns today.
7. Give Customers Multiple Payment Options
Creating a complicated checkout process will only deter people from completing a purchase. So make checkout as easy as possible. One way to do that is to give customers multiple payment options at checkout.
eCommerce Example: 48th Coffee
Not everyone wants to use a credit card to pay for a purchase. Some people may prefer to use Apple Pay, Paypal, Shop Pay or even Payment plan apps like AfterPay or Klarna.
8. Use Upselling Apps
Adding upselling apps and features to your Shopify marketing will help to supercharge your sales. If you’re not sure which upselling apps you should be using check out this fantastic list of 150 Best Shopify Apps (Paid & Free) To Increase Sales for 2021
So what’s upselling?
Upselling is the art of nudging the customers to buy something additional.
You can also upsell your products with the help of eCommerce personalization or using FOMO features like timers and time-sensitive discounts.
eCommerce Example: Tanner Goods
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9. Set up a Shoppable Instagram feed
Instagram has now made it easier for business owners to make the most out of their Instagram business profiles.
With shoppable tags, customers can easily be redirected to your Shopify store or shop directly on your Instagram account. This is called social-commerce! By 2021, the global social commerce market will increase by about 34%.
Adding social commerce to your Shopify marketing strategy allows you to capture more sales because you can now sell to customers regardless of where you are, eCommerce store, or social media.
If you’re ready to take your Instagram marketing to the next level, you’d probably want to learn from the best. So check out How Top Ecommerce Brands Use Instagram to Drive Sales During the Holidays
10. Feature User-Generated Content
User-Generated Content (UGC) is online content created freely by consumers promoting or positively reviewing a brand. UGC is just as trusted as customer reviews posted on product pages.
Nielsen found that 92% of consumers trust other people’s recommendations, even if it’s from people they don’t know.
Even 84% of millennial consumers claim that user-generated content on company websites has influenced the way they do online shopping to some extent.
How do you get UGC?
Start by asking customers to share pictures of their favorite products. They can either use a branded hashtag or submit it to your website. Shien is known for giving bonus loyalty points to customers who provide product reviews with the product’s images!
eCommerce Example: Forever21
11.Create Retargeting Ads on Social media
We know that almost everyone uses social media, especially to shop for new products and engage with new brands. Approximately 70% of consumers search for products they need to buy on Instagram and Facebook.
Sometimes your Shopify visitors will visit your store, and for some reason, they get distracted by something. Their boss comes in, or they have to send off an email. Whatever the case maybe you didn’t get their email so you’ll need to find a way to bring them back to your store, use retargeting ads!
Check out Wishpond’s guide on The Anatomy of a Retargeting Ad That Converts for more retargeting tips!
Need help creating high converting retargeting ads for your Shopify store!
Book a free call to learn how our team can help you to craft lead generating retargeting ads today!
12.Collaborate with Complimenting Brands
Another understated Shopify marketing tactic, and here’s why you shouldn’t sleep on it either. When you collaborate with brands, you’re combining resources, followers, and promotional efforts to reach a wider audience and sales.
When you’re working with a brand, it’s all about finding the right partnership with a brand that carries a product that compliments your own.
eCommerce Example: Crunch Gym
13.Provide Excellent Customer Service on Social Media
Around 74% of people are likely to switch brands if they find the purchasing process too complicated.
Adding a reliable customer service workflow to your Shopify marketing can produce more sales than you think.
eCommerce Example: Ben & Jerry’s
Not to mention after one negative experience, 51% of customers will never do business with that company again.
Remember that your customer service can be the first and last impression potential customers have of you. So ensure that it’s timely and friendly.
14.Create a Responsive FAQ Page
An FAQ page is a helpful eCommerce customer service tool when your customer service team isn’t online or educating customers who want quick resolutions on their own. Your FAQ’s job is to make your buyers process as smooth as possible.
FAQ’s help to build customer loyalty because they quail purchasing anxieties, proactively present solutions to customer complaints and questions, and show that your brand is trustworthy. Remember you get more sales from your eCommerce FAQ or product page, you just need to add the right information and CTA’s.
eCommerce Example: Sephora
15.Take an Email Marketing Course
We all know that email marketing is a great
Shopify marketing tool that any business owner should master. Even if you do hire an expert to do the heavy lifting for you, it’s still important to learn the terms and phrases to keep on top of things!
At Wishpond, we know firsthand how beneficial email marketing can be for a brand’s success. So we created this course to help beginners learn standard email marketing terms and the best practices to improve your return on investment (ROI) from emails, all in under an hour.
16. Offer Live Chat on Your Shopify Store
Consumer Think found that customer satisfaction ratings for live chat are often higher than all other support channels, likely because of the speed and conversational nature.
Simultaneously, when it comes to live chat consumers are far more demanding because they expect faster response times than email — the average wait time for chat is 45 seconds.
Don’t forget to check out these 10 Best Live Chat and Pop-up Examples to Inspire Your Own
17. Optimize Your Shopify Store for Mobile Shopping
When it comes to shopping, mobile shopping is key. Google found that 93% of people who use mobile to research go on to complete a purchase of a product or service. Most purchases happen in physical stores.
Not every customer will be shopping from their desktop, and some might prefer their mobile phone or tablet. Whether you’ve just started your Shopify store or you’ve been around for a long time it’s vital to ensure that your Shopify store is mobile-friendly.
eCommerce Example: Allbirds
If you need help, here are 8 Tips to Make a Better Mobile Landing Page.
18. Use Video Marketing to Drive Sales
Video marketing has always been in the top three most effective marketing strategies. It’s known using a B2C video marketing can help to improve not only your sales but your customer’s product knowledge.
About 72% of customers would instead learn about a product or service by way of video. More customers want to see more video content from brands
eCommerce Example: H&M
19. Add Delivery Options to Your Website
Offering free shipping isn’t the only way to keep customers. An NRF Study found that 75% of U.S. consumers expect free shipping even on orders under $50. However, 52% of shoppers have prioritized guaranteed delivery dates over free shipping.
This means if you promise shipping in 5-7 business days, then your customers are expecting their package in 5-7 business days. And trust me they’ll keep count. It’s important to put an estimated time frame and disclaimers if customers are ordering from different countries or need additional custom charges before clearing packages.
Check out Shopify’s “Beginner’s Guide to Ecommerce Shipping and Fulfillment.”
20. Use a Local SEO keyword strategy
Generate more leads for your business with the help of local SEO keyword strategy. This means optimizing your local SEO for more website traffic, leads, and conversions aimed towards local customers in your area or location.
Having a local SEO keyword strategy can be as simple as creating content based on local news stories or events in your blog or online platform so that locals can find out who you are and the services you can offer easily.
21. Offer Free Shipping with Purchases
Admit it, when you’re shopping online and you see that free shipping option you’re excited.That’s because offering free shipping (if you have an e-commerce store) can help you to generate more leads and purchases.
eCommerce Example: ToyShades
Four out of five consumers are more likely to purchase if you offer free shipping. Shopify listed offering free shipping as one of the top 19 ways to increase sales. You don’t have to lose profits when you offer free shipping, instead create a purchase limit or add the shipping cost to your products.
22. Including Alt Tags In Your Shopify Images
When you add ALT tags to your image, you’re expanding your brand’s SEO so that you can be easily found or considered by your lead across the board, from your website to your blog and now the images you use as well.
It may seem like a simple task, but these little SEO tricks pay off over time and help to bring in leads for your business in the long run as your business grows.
23. Use Your Google Analytics Reports
Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.
When it comes to measuring website traffic for your Shopify store, Google Analytics is the undisputed champion. It gives detailed information on how many people have visited your online store, what pages they’ve been on, demographic details of users, and various traffic sources.
You can use your Google Analytics reports to learn about your website traffic sources.
You can compare different Shopify traffic sources and periods (i,e 30 days or last seven days) to see if your website traffic is declining or increasing. This can help you to track:
- Where on your site or landing pages might be affecting your sales
- How well it’s performing, what links are providing the most traffic
- If you need to focus heavily on link building
- Notice any pages with errors that need fixing
- Create a better sales or marketing funnel for your online store
24. Generate More Leads With Instagram Hashtags
Never underestimate the power of hashtags, they can be your driving force for engagement and the key to being discovered by your target audience.
If you’re promoting your brand on Instagram then it’s best to use hashtags that are related to your business. For example, the Preview App uses hashtags that it’s customers use or their potential leads usually follow on Instagram.
For help getting started with Hashtags, check out 150 Best Hashtags to Get More Likes.
25. Get Help from an Expert Marketing Team
Hire marketing experts to help you to grow your Shopify store. With business, orders, and managing your social media marketing. Let Wishpond help instead!
We provide a dedicated marketing executive that will work with you to ensure your campaign is a success. Get unparalleled support 24/7 with access to designers, ads specialists, content writers, and more.
Get the world’s easiest marketing platform and the team to do it for you!
Book a free call to learn how you can get unparalleled support 24/7 with access to designers, ads specialists, content writers, and more for your brand.
Marketing your Shopify store doesn’t have to be hard. With the tactics and tips listed below, you can improve your Shopify sales and branding. Here’s a quick recap of the tips listed below:
- Create Pop-Ups to Capture Leads
- Create Helpful & SEO-driven Blog
- Tap into Influencer Marketing
- Launch a Giveaway & Contest
- Highlight & Push Customer Reviews
- Send Shopping Cart Abandonment Emails
- Make Your Checkout Easier
- Use Upselling Apps
- Set up a Shoppable Instagram feed
- Feature User-Generated Content
- Create Retargeting Ads on Social media
- Collaborate with Complimenting Brands
- Provide Excellent Customer Service on Social Media
- Offer Multiple Payment Option
- Take an Email Marketing Course
- Offer Live Chat on Your Shopify Store
- Optimize Your Shopify Store for Mobile
- Use Video Marketing to Drive Sales
- Use a Local SEO keyword strategy
- Offer Free Shipping with Purchases
- Including Alt Tags In Your Shopify Images
- Use Your Google Analytics Reports
- Generate More Leads With Instagram Hashtags
- Get Help from an Expert Marketing Team
Grow Your Shopify Store With the World’s Easiest Marketing Platform!
Click here to learn how to get more customers, and track sales using Wishpond’s all-in-one marketing platform built for Shopify stores.